Build Custom Playlists

Adam: This is a playlist. It will allow you to of course view an individual episode that belongs to a playlist. And as you can see here, we have a collection of other episodes that Trava has put together, and this is all part of their starting a cyber risk management program playlist. So this gets everyone started with what do they need to know if they're going to get started on their own cyber risk program. What's cool about this is it will actually jump as you click through each episode. You can jump to every asset that is assigned to that episode. So it's actually going to bring them there and show them who the guest is, so you can continue having that engagement on an episode level. Let's look at another example. So this is ASCII. This is the podcast by Moser Consulting. Again, they like to pull together their favorite industry experts into a playlist. And so they have eight episodes here from their podcast that they have extracted into this playlist that highlights some of their favorite interviews that they had with different industry experts. One thing that you might notice here is that the transcript is over here on the right, and what's great about that is all of this content is collected into a single location, allowing for all of these transcripts to create a source that is a wealth of knowledge. So you can imagine as you create a playlist that is focused on a certain topic, you're showing the search engines. There is a single, wonderful location full of rich content all about that topic. Really great for SEO value. Again, we'll attach in related resources, guests and hosts. Okay, how do we actually build one of these things? Well, we've created a new portion of the Casted platform that you're seeing here. We leverage our very powerful search engine. So I'm dropping in the middle of creating a new playlist for us called the Best Of series. I've currently selected four episodes that I know are top ranking and really high performing interviews that we've completed. And so what we're going to do today is we're going to look for another podcast where we can add to our list here. So you can see here's what I'm looking for. We have our ZoomInfo interview with Sam Balter, and we can add that to playlist. And just as easy as that, we were able to find another episode and add it. Of course, I can drag and drop these in any order that I'd like. What's cool is this is using our very powerful search engine, as I mentioned. So you have all of the same power that you do with Casted search where we can refine down to a Theme, which we'll come back to here in just a second. We can use our tags and we can also refine by specific shows. So if we know that we wanted to pick up an episode out of a particular collection inside Casted, maybe The Casted Podcast, we can refine down on the right side to only show just those items. When we're ready, we can save that playlist and we can share it. So we'll grab a link, which I have opened up here. And as you can see, our playlist is here built out for us ready to go. All the key takeaways that you've clipped and created for these episodes are ready, and the following episodes are tied together again into that playlist section. So that's a standard playlist. Pretty easy to create, really powerful. But we can go one step further. Using the power of Casted Themes, we can actually create a new playlist that's dynamic. So as I mentioned, we can come in here and select Themes. So I'm going to use our topic content marketing, which has a lot of keywords that we use to search through all of the content that we upload into the platform and find moments in conversations that talk about content marketing. As you can see here, it's pulled a lot of results, nearly 44 pages worth of content. But what I'll go ahead and do is I'm going to add this entire Theme to a playlist. What's great about this is anytime that we upload new content that mentions content marketing or any of the matching theme keywords, it will automatically add it to this playlist, which allows you to very powerfully build pages on your website that continually update themselves with content that is relevant to the topic that you're trying to rank for. Again, another very powerful feature.