Product Marketing Alliance

In this episode of Product Marketing Maestros, guest Andrea Saez, Senior Product Marketing Manager at Unmind, shares a story highlighting the significance of market research in product development. She discusses her experience at a startup where the team decided to build a Zendesk integration without fully understanding the market need.

Andrea has over 10 years of experience in product marketing, communication, and growth. She helps companies achieve product momentum by applying product-thinking to scaling strategies. Andrea is the co-author of "The Product Momentum Gap," a book that challenges conventional wisdom about product development and introduces a new paradigm for creating value and growth. She enjoys writing, speaking, and hosting events on topics related to product, growth, and customer experience. Andrea is passionate about learning from, engaging with, and empowering customers and product teams.

Andrea Saez 

Senior Product Marketing Manager at Unmind

In this episode of Product Marketing Maestros, guest Andrea Saez, Senior Product Marketing Manager at Unmind, shares a story highlighting the significance of market research in product development. She discusses her experience at a startup where the team decided to build a Zendesk integration without fully understanding the market need.

The power of asking ‘why?’: A case study for market research with Andrea Saez

Welcome to Product Marketing Maestros: Tales from the Front Lines. 

As product marketers, we know that real-world case studies are the litmus test for the effectiveness of any product marketing strategy. 

That's why in this show, we dive into the minds of industry titans as well as rising stars, unpacking their expertise in action-packed 15-minute episodes, showcasing the power of product marketing through real-world case studies.

Product Marketing Maestros: Tales from the Front Lines

In this episode of Product Marketing Maestros, guest Amit Alagh, Senior Product Marketing Manager at LexisNexis, shares insights from his experience, focusing on the importance of collaboration between product management and product marketing.

A nearly 20-year award-winning B2B marketing and product management veteran, Amit Alagh devises strategic commercial plans that boost profits and customer loyalty year-over-year. 
As the first international hire at LexisNexis Intellectual Property, he specializes in elevating market position and revenue for IP SaaS products through stringent market research, influencing company goals, and leading data initiatives. 
Throughout his career, Amit has been an ambassador for best practices, operational improvement, and leveraging academic knowledge and diverse experience in marketing, project management, technology, legislation, and business administration.

Amit Alagh

Senior Product Marketing Manager at LexisNexis

Amit Alagh, Senior Product Marketing Manager at LexisNexis, shares insights from his experience, focusing on the importance of collaboration between product management and product marketing.

Lessons in alignment and the power of collaboration with Amit Alagh

In this episode of Product Marketing Maestros, guest Mark Assini, Senior Product Marketing Manager at Jobber, shares insights from his early PMM role in a video game studio, and how he navigated his first big project: analyzing pricing for in-app purchases.

Mark is a Senior Product Marketing Manager with over 9 years of combined experience in product marketing, marketing, and sales. 
He has helped bring technology (both products and services) to market, be the voice of the customer, and then some (as Mark puts it, PMMs wear many hats after all). 
From establishing buyer personas, creating go-to-market plans, and to positioning and messaging, Mark has worked directly with product, sales, customer experience and, of course, marketing, to drive demand, adoption, usage, and retention. 


Mark Assini

Senior Product Marketing Manager at Jobber

Join Mark Assini, Senior Product Marketing Manager at Jobber, as he shares insights from his early PMM role in a video game studio, and how he navigated his first big project: analyzing pricing for in-app purchases. 


Analyzing pricing strategies for in-app purchases, with Mark Assini

In this episode of Product Marketing Maestros: Tales From the Front Lines, host Nitin Kartik, Director of Product Marketing at Carbyne, is joined by Yi Lin Pei, Founder and Career Coach at Courageous Careers.They discuss a time where Yi Lin helped a client land a job in product marketing within two months during a challenging job market.

Yi Lin Pei is a skillful career coach and product marketing leader who helps high-achieving professionals pivot into and thrive within marketing, product marketing, and other no-code tech roles.

Yi Lin Pei 

Founder and Career Coach at Courageous Careers

Yi Lin Pei, Founder and Career Coach at Courageous Careers, outlines a time she helped a client land a job in product marketing within two months during a challenging job market.


From layoff to job offer: Navigating product marketing job transitions with Yi Lin Pei

In this episode of Product Marketing Maestros: Tales From the Front Lines, host Nitin Kartik, Director of Product Marketing at Carbyne, is joined by Sarah Din, VP of Product Marketing at Quickbase.They discuss how Sarah and her team at Quickbase use a winning formula to position the company in a market that requires a more targeted, data-driven approach.

Sarah Din is a seasoned marketing strategist and a prominent figure in the field of product marketing. Currently serving as the Vice President of Product Marketing at QuickBase, Sarah brings over 17 years of extensive experience to the table. Her remarkable career has seen her contribute to the success of internationally recognized brands, including her pivotal role at Survey Monkey, where she established herself as a technology and storytelling enthusiast.

Sarah Din

VP of Product Marketing at Quickbase

Sarah Din, VP of Product Marketing at Quickbase, explains how she and her team at Quickbase use a winning formula to position the company in a market that requires a more targeted, data-driven approach. 




Quickbase's winning formula for data-driven product marketing with Sarah Din

Welcome to another episode of Product Marketing Maestros: Tales From the Front Lines. In this episode, host Nitin Kartik, Director of Product Marketing at Carbyne, is joined by Derek Osgood, founder of Ignition, a collaborative go-to-market platform. Derek talks us through how a creative marketing stunt involving Guinness World Records ignited growth and sparked 10 million app downloads.&nbsp;

As a classically trained brand marketer with an entrepreneur's mindset and varied experience leading teams in the startup growth trenches, Derek blends analytical, strategic, and creative approaches in a way most tech marketers can't. 

As both a marketing executive and consultant, he’s consistently delivered double-digit monthly growth across a variety of markets and business models.

Derek is an exec with wide-ranging marketing acumen and skills. His toolkit was built owning giant P&Ls at PlayStation and honed by relentlessly executing at startups. It spans the entire spectrum of marketing disciplines, including go-to-market, segmentation, product positioning, user acquisition and engagement, integrated offline marketing, digital performance marketing, creative development, and product management.

Derek Osgood

Founder of Ignition

Derek Osgood, founder of Ignition, unveils how a creative marketing stunt involving Guinness World Records ignited growth and sparked 10 million app downloads. 


How a Guinness World Record stunt sparked 10M app downloads, with Derek Osgood, founder of Ignition

How a Guinness World Record stunt sparked 10M app downloads

Welcome to the first episode of our brand new podcast: Product Marketing Maestros: Tales From the Front Lines.&nbsp;In this episode, host Nitin Kartik, Director of Product Marketing at Carbyne, speaks with the renowned product marketing maestro, Harvey Lee – a freelance product marketing consultant. Harvey walks us through a David vs. Goliath scenario in the gaming industry, specifically the battle between Xbox and PlayStation.

Harvey helps individuals and organizations grow by demystifying product marketing so they can use it as a results-driven superpower.

With over 25 years in senior Product Marketing roles for companies such as Virgin, Microsoft, Kaspersky, Avast, and Seiko Epson, Harvey is known for helping businesses of all shapes, sizes, and growth stages find the true value of their product or service.

Whether you're a Start-Up, Scale-Up, or Corporate business, Harvey has a proven track record of viable product innovation and strategic portfolio rework supported with product marketing disciplines such as go-to-market planning, messaging, positioning, and more. 

To hear more about the wealth of Harvey’s experiences, check out his upcoming book, “Backstage Pass.”

Harvey Lee

Product Marketing Consultant

Harvey walks us through a David vs. Goliath scenario in the gaming industry, specifically the battle between Xbox and PlayStation.


Product Marketing Alliance

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