The power of asking ‘why?’: A case study for market research with Andrea Saez
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This is a podcast episode titled, The power of asking ‘why?’: A case study for market research with Andrea Saez. The summary for this episode is: <p>In this episode of Product Marketing Maestros, guest Andrea Saez, Senior Product Marketing Manager at Unmind, shares a story highlighting the significance of market research in product development. She discusses her experience at a startup where the team decided to build a Zendesk integration without fully understanding the market need.</p>
DESCRIPTION
In this episode of Product Marketing Maestros, guest Andrea Saez, Senior Product Marketing Manager at Unmind, shares a story highlighting the significance of market research in product development. She discusses her experience at a startup where the team decided to build a Zendesk integration without fully understanding the market need.
Today's Guests
![Guest Thumbnail](https://files.casted.us/9248dce1-0a53-4d8e-846e-1e940f91eff3.jpeg)
Andrea Saez
|Senior Product Marketing Manager at Unmind
Andrea has over 10 years of experience in product marketing, communication, and growth. She helps companies achieve product momentum by applying product-thinking to scaling strategies. Andrea is the co-author of "The Product Momentum Gap," a book that challenges conventional wisdom about product development and introduces a new paradigm for creating value and growth. She enjoys writing, speaking, and hosting events on topics related to product, growth, and customer experience. Andrea is passionate about learning from, engaging with, and empowering customers and product teams.
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