Analyzing pricing strategies for in-app purchases, with Mark Assini
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This is a podcast episode titled, Analyzing pricing strategies for in-app purchases, with Mark Assini. The summary for this episode is: <p>In this episode of <strong>Product Marketing Maestros</strong>, guest <strong>Mark Assini, Senior Product Marketing Manager at Jobber</strong>, shares insights from his early PMM role in a video game studio, and how he navigated his first big project: analyzing pricing for in-app purchases. </p>
DESCRIPTION
In this episode of Product Marketing Maestros, guest Mark Assini, Senior Product Marketing Manager at Jobber, shares insights from his early PMM role in a video game studio, and how he navigated his first big project: analyzing pricing for in-app purchases.
Today's Guests
![Guest Thumbnail](https://files.casted.us/886d7228-dd6c-464c-a68a-e6932e96bc2a.jpeg)
Mark Assini
|Senior Product Marketing Manager at Jobber
Mark is a Senior Product Marketing Manager with over 9 years of combined experience in product marketing, marketing, and sales.
He has helped bring technology (both products and services) to market, be the voice of the customer, and then some (as Mark puts it, PMMs wear many hats after all).
From establishing buyer personas, creating go-to-market plans, and to positioning and messaging, Mark has worked directly with product, sales, customer experience and, of course, marketing, to drive demand, adoption, usage, and retention.
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