As a classically trained brand marketer with an entrepreneur's mindset and varied experience leading teams in the startup growth trenches, Derek blends analytical, strategic, and creative approaches in a way most tech marketers can't. As both a marketing executive and consultant, he’s consistently delivered double-digit monthly growth across a variety of markets and business models. Derek is an exec with wide-ranging marketing acumen and skills. His toolkit was built owning giant P&Ls at PlayStation and honed by relentlessly executing at startups. It spans the entire spectrum of marketing disciplines, including go-to-market, segmentation, product positioning, user acquisition and engagement, integrated offline marketing, digital performance marketing, creative development, and product management.