How Xbox leveraged a bold product launch to trounce the competition, with Harvey Lee
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This is a podcast episode titled, How Xbox leveraged a bold product launch to trounce the competition, with Harvey Lee. The summary for this episode is: <p>Welcome to the first episode of our brand new podcast: <strong>Product Marketing Maestros: Tales From the Front Lines. </strong></p><p>In this episode, host <strong>Nitin Kartik</strong>, <strong>Director of Product Marketing at Carbyne</strong>, speaks with the renowned product marketing maestro, <strong>Harvey Lee</strong> – a freelance product marketing consultant. </p><p>Harvey walks us through a David vs. Goliath scenario in the gaming industry, specifically the battle between Xbox and PlayStation. </p>
DESCRIPTION
Welcome to the first episode of our brand new podcast: Product Marketing Maestros: Tales From the Front Lines.
In this episode, host Nitin Kartik, Director of Product Marketing at Carbyne, speaks with the renowned product marketing maestro, Harvey Lee – a freelance product marketing consultant.
Harvey walks us through a David vs. Goliath scenario in the gaming industry, specifically the battle between Xbox and PlayStation.
Today's Guests
![Guest Thumbnail](https://files.casted.us/c4e8da73-5ca0-4f49-b152-51da86f9e3e5.jpeg)
Harvey Lee
|Product Marketing Consultant
Harvey helps individuals and organizations grow by demystifying product marketing so they can use it as a results-driven superpower.
With over 25 years in senior Product Marketing roles for companies such as Virgin, Microsoft, Kaspersky, Avast, and Seiko Epson, Harvey is known for helping businesses of all shapes, sizes, and growth stages find the true value of their product or service.
Whether you're a Start-Up, Scale-Up, or Corporate business, Harvey has a proven track record of viable product innovation and strategic portfolio rework supported with product marketing disciplines such as go-to-market planning, messaging, positioning, and more.
To hear more about the wealth of Harvey’s experiences, check out his upcoming book, “Backstage Pass.”
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