Product Marketing Alliance

In this episode of Meet the Masters, host Charley Gale speaks to Sapphire Reels, Director of Portfolio and Integrated Marketing at Pluralsight.They discuss the number one thing you should do when building a sales enablement strategy, the most effective assets for a sales team to have, what metrics you should be measuring, and what you can learn from the Sales Enablement Certified: Masters course we have at PMA - a course that Sapphire herself built from her experience and expertise in the field. Essential resources:<a rel="noreferrer noopener" target="_blank" href="https://certified.productmarketingalliance.com/p/sales-enablement-certified">Get Sales Enablement Certified</a><a rel="noreferrer noopener" target="_blank" href="https://www.productmarketingalliance.com/signup/">Become a Pro member</a>

Meet the Masters | Sales Enablement with Sapphire Reels

The product marketing podcast dedicated to the core strategies of product marketing to take you from novice to master.

Meet the Masters: The Product Marketing Podcast

In this episode of Meet the Masters, host Charley Gale speaks to Tamara Grominsky, VP of Product Marketing at Kajabi. They discuss how to price discounts without damaging profits, the ethical dilemmas of competitive pricing, along with what you can learn from the Pricing Certified: Masters course we have at PMA - a course that Tamara herself built from her experience and expertise in the field.Essential resources:<a rel="noreferrer noopener" target="_blank" href="https://certified.productmarketingalliance.com/p/pricing-certified?utm_source=wistia&amp;utm_medium=cta&amp;utm_campaign=content">Get Pricing Certified</a><a rel="noreferrer noopener" target="_blank" href="https://certified.productmarketingalliance.com/p/segmentation-certified?utm_source=wistia&amp;utm_medium=cta&amp;utm_campaign=content">Get Segmentation Certified</a><a rel="noreferrer noopener" target="_blank" href="https://www.productmarketingalliance.com/signup/">Become a Pro member</a>

Meet the Masters | Pricing with Tamara Grominsky

In this episode of Meet the Masters, host Charley Gale speaks to Lauren Culbertson, Co-Founder and CEO of LoopVOC. They discuss what voice of customer and customer feedback champions are, common mistakes within voice of customer programs and how to avoid them, and what you can learn from the Customer Research Certified: Masters course we have at PMA - a course that Lauren herself built from her experience and expertise in the field. Essential resources:<a rel="noreferrer noopener" target="_blank" href="https://certified.productmarketingalliance.com/p/customer-research-certified?_gl=1*11v75po*_ga*ODg2NDA5NzAzLjE2NjM2NjM0MTc.*_ga_KVYRMDNSEY*MTY2NTQ4OTAwOS44OC4xLjE2NjU0ODk0NTUuNTkuMC4w&amp;_ga=2.139549296.2139536703.1665391317-886409703.1663663417">Get Customer Research Certified</a><a rel="noreferrer noopener" target="_blank" href="https://www.productmarketingalliance.com/signup/">Become a Pro member</a>

Meet the Masters | Customer Research with Lauren Culbertson

In this episode of Meet the Masters, host Charley Gale speaks to Daniel Kuperman, Head of Core Product Marketing and Go-to-Market at Atlassian. Daniel has a lot of knowledge and expertise on how to build strong relationships with analyst teams, which is something they discuss within this episode, along with what you can learn from the Analyst Relations Certified: Masters course we have at PMA - a course that Daniel himself built from his experience in the field. Essential resources:<a rel="noreferrer noopener" target="_blank" href="https://certified.productmarketingalliance.com/p/analyst-relations?_ga=2.171096224.1435877280.1664786112-886409703.1663663417&amp;_gl=1*anzzk1*_ga*ODg2NDA5NzAzLjE2NjM2NjM0MTc.*_ga_KVYRMDNSEY*MTY2NDg4NTUyMC41OS4xLjE2NjQ4ODU4MTkuNTcuMC4w">Get Analyst Relations Certified</a><a rel="noreferrer noopener" target="_blank" href="https://www.productmarketingalliance.com/signup/">Become a Pro member</a>

Meet the Masters | Analyst Relations with Daniel Kuperman

In this episode of Meet the Masters, host Charley Gale speaks to Elliott Rayner, Chief Marketing Officer at ARION. They discuss brand purpose, what makes a compelling story, how to build a suitable storytelling strategy for your organization and product, and what you can learn from the Storytelling Certified: Masters course we have at PMA - a course that Elliott himself built from his experience and expertise in the field. Essential resources:<a rel="noreferrer noopener" target="_blank" href="https://certified.productmarketingalliance.com/p/storytelling-certified?_ga=2.96075164.1435877280.1664786112-886409703.1663663417&amp;_gl=1*skppu7*_ga*ODg2NDA5NzAzLjE2NjM2NjM0MTc.*_ga_KVYRMDNSEY*MTY2NDg4NTUyMC41OS4wLjE2NjQ4ODU1MjAuNjAuMC4w">Get Storytelling Certified</a><a rel="noreferrer noopener" target="_blank" href="https://www.productmarketingalliance.com/signup/">Become a Pro member</a>

Meet the Masters | Storytelling with Elliott Rayner

In this episode of Meet the Masters, host Charley Gale speaks to Alex McDonnell, Market and Competitive Intelligence Lead at Airtable. They discuss how to communicate findings to your team to get a proactive response, the ethics and legalities of CI, Alex's biggest CI success, along with what you can learn from the Competitive Intelligence Certified: Masters course we have at PMA - a course that Alex himself built from his experience and expertise in the field. Essential resources:<a rel="noreferrer noopener" target="_blank" href="https://certified.productmarketingalliance.com/p/competitive-intelligence-certified?_ga=2.74472977.227215231.1664187209-886409703.1663663417&amp;_gl=1*1225lyx*_ga*ODg2NDA5NzAzLjE2NjM2NjM0MTc.*_ga_KVYRMDNSEY*MTY2NDI5NTYyNi4zMi4xLjE2NjQyOTY1NDguNTcuMC4w">Get Competitive Intelligence Certified</a><a rel="noreferrer noopener" target="_blank" href="https://www.productmarketingalliance.com/signup/">Become a Pro member</a>

Meet the Masters | Competitive Intelligence with Alex McDonnell

In this episode of Meet the Masters, host Charley Gale speaks to Yoni Solomon, VP of Product Marketing at Gympass. They discuss Yoni's biggest successes and challenges with go-to-market, the difference between GTM and a product launch, how to go about renaming an existing product, along with what you can learn from the Go-to-Market Certified: Masters course we have at Product Marketing Alliance - a course that Yoni himself built from his experience and expertise in the field. Essential resources:<a rel="noreferrer noopener" target="_blank" href="https://certified.productmarketingalliance.com/p/go-to-market-certified?_ga=2.70595859.227215231.1664187209-886409703.1663663417&amp;_gl=1*rimbr5*_ga*ODg2NDA5NzAzLjE2NjM2NjM0MTc.*_ga_KVYRMDNSEY*MTY2NDI5MzYzNC4zMS4wLjE2NjQyOTM2MzQuNjAuMC4w">Get Go-to-Market Certified</a><a rel="noreferrer noopener" target="_blank" href="https://www.productmarketingalliance.com/signup/">Become a Pro member</a>

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SEASON 1