Meet the Masters | Sales Enablement with Sapphire Reels

This is a podcast episode titled, Meet the Masters | Sales Enablement with Sapphire Reels. The summary for this episode is: <p>In this episode of Meet the Masters, host Charley Gale speaks to Sapphire Reels, Director of Portfolio and Integrated Marketing at Pluralsight.</p><p>They discuss the number one thing you should do when building a sales enablement strategy, the most effective assets for a sales team to have, what metrics you should be measuring, and what you can learn from the Sales Enablement Certified: Masters course we have at PMA - a course that Sapphire herself built from her experience and expertise in the field. </p><p>Essential resources:</p><p><a rel="noreferrer noopener" target="_blank" href="https://certified.productmarketingalliance.com/p/sales-enablement-certified">Get Sales Enablement Certified</a></p><p><a rel="noreferrer noopener" target="_blank" href="https://www.productmarketingalliance.com/signup/">Become a Pro member</a></p>