Meet the Masters | Storytelling with Elliott Rayner

This is a podcast episode titled, Meet the Masters | Storytelling with Elliott Rayner. The summary for this episode is: <p>In this episode of Meet the Masters, host Charley Gale speaks to Elliott Rayner, Chief Marketing Officer at ARION. </p><p>They discuss brand purpose, what makes a compelling story, how to build a suitable storytelling strategy for your organization and product, and what you can learn from the Storytelling Certified: Masters course we have at PMA - a course that Elliott himself built from his experience and expertise in the field. </p><p>Essential resources:</p><p><a rel="noreferrer noopener" target="_blank" href="https://certified.productmarketingalliance.com/p/storytelling-certified?_ga=2.96075164.1435877280.1664786112-886409703.1663663417&amp;_gl=1*skppu7*_ga*ODg2NDA5NzAzLjE2NjM2NjM0MTc.*_ga_KVYRMDNSEY*MTY2NDg4NTUyMC41OS4wLjE2NjQ4ODU1MjAuNjAuMC4w">Get Storytelling Certified</a></p><p><a rel="noreferrer noopener" target="_blank" href="https://www.productmarketingalliance.com/signup/">Become a Pro member</a></p>