EPISODE 12  | 37:26 min
'A Practical Guide to Competitive Intelligence' | Insights from a trio of CI experts

In this bonus holiday special, Zena Applebaum, VP of Product Marketing at Thomson Reuters, Phil Britton, Associate Director - Business Services Group at Sedulo Group, and Alysse Nockels, Senior Director of Competitive Intelligence at Palo Alto Networks join host Will Thompson, Director of Growth Marketing at Crayon, to discuss their book, 'A Practical Guide to Competitive Intelligence'.

PLAY NOW

Recent Episodes

SEASON 1
Using Competitive Intelligence to Boost Product-Led Growth | Matt Powell, Product Marketing Manager, Competitive and Market Intelligence at Later

Using Competitive Intelligence to Boost Product-Led Growth | Matt Powell, Product Marketing Manager, Competitive and Market Intelligence at Later

43:54 | 12.07.2022

PLAY NOW
Teaching ‘em How to Fish: How to train your whole company on Competitive Intelligence techniques

Teaching ‘em How to Fish: How to train your whole company on Competitive Intelligence techniques

45:07 | 10.19.2022

PLAY NOW
The differences and similarities in CI at product-led and sales-led orgs | Matt Powell, Product Marketing Manager, Competitive and Market Intelligence at Later

The differences and similarities in CI at product-led and sales-led orgs | Matt Powell, Product Marketing Manager, Competitive and Market Intelligence at Later

43:54 | 12.12.2022

PLAY NOW
Creating a CI feedback loop: Building a competitive intelligence program that’s collaborative and connected to what your users really need | Aaron Stillman, AB Tasty

Creating a CI feedback loop: Building a competitive intelligence program that’s collaborative and connected to what your users really need | Aaron Stillman, AB Tasty

41:51 | 09.29.2022

PLAY NOW
The Pen is Mightier: How competitive intelligence can influence a content marketing strategy | Ryan Law, VP of Content at Animalz

The Pen is Mightier: How competitive intelligence can influence a content marketing strategy | Ryan Law, VP of Content at Animalz

43:51 | 08.31.2022

PLAY NOW
How to prioritize your competitors | Matt Tyrer, Head of Competitive Intelligence at Commvault

How to prioritize your competitors | Matt Tyrer, Head of Competitive Intelligence at Commvault

37:39 | 07.29.2022

PLAY NOW
Load More Episodes

About The Show

Into the Fray - The Competitive Intelligence Podcast

Erik Mansur, VP of Product Marketing at Crayon, discusses the intricacies of competitive intelligence with experts of the CI function. This podcast series is sponsored by Crayon, the leading competitive intelligence software tool.