Using Competitive Intelligence to Boost Product-Led Growth | Matt Powell, Product Marketing Manager, Competitive and Market Intelligence at Later
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This is a podcast episode titled, Using Competitive Intelligence to Boost Product-Led Growth | Matt Powell, Product Marketing Manager, Competitive and Market Intelligence at Later. The summary for this episode is: In this episode of Into the Fray, host Will Thompson speaks to Matt Powell, Product Marketing Manager, Competitive and Market Intelligence at Later.
During their chat, they discuss how Matt used Crayon to re-energize their brand building, better understand the reasons why their customers churn, and to gain firsthand experience of their competitor's products.
DESCRIPTION
In this episode of Into the Fray, host Will Thompson speaks to Matt Powell, Product Marketing Manager, Competitive and Market Intelligence at Later. During their chat, they discuss how Matt used Crayon to re-energize their brand building, better understand the reasons why their customers churn, and to gain firsthand experience of their competitor's products.Recent Episodes
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