How to prioritize your competitors | Matt Tyrer, Head of Competitive Intelligence at Commvault

This is a podcast episode titled, How to prioritize your competitors | Matt Tyrer, Head of Competitive Intelligence at Commvault. The summary for this episode is: <p>In this episode of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon, is joined by Matt Tyrer, Head of Competitive Intelligence at Commvault.</p><p>Matt discusses the first steps he takes when trying to draw boxes around your competitors, creating those competitor segments, and the role of key stakeholders in the CI process.</p><p>Erik also discussed how to prioritize product management and sales on the venn diagram, prioritization of competitors, and knowing when to re-prioritize your competitors.</p>