The Pen is Mightier: How competitive intelligence can influence a content marketing strategy | Ryan Law, VP of Content at Animalz

This is a podcast episode titled, The Pen is Mightier: How competitive intelligence can influence a content marketing strategy | Ryan Law, VP of Content at Animalz. The summary for this episode is: <p>In this episode of Into the Fray, host Erik Mansur, VP of Product Marketing at Crayon is joined by Ryan Law, VP of Content at Animalz.</p><p>Today’s guest doesn’t <em>do</em> product marketing for a living. He’s not an expert in win/loss analysis, and competitive intelligence isn’t something that he lists as a skill on his LinkedIn profile.</p><p>Ryan's literally an authority on all things content marketing, and in this episode he discusses the other side of the competitive intelligence transaction - how he receives and internalizes great insights about rival solutions, and the ways that he uses that data to his advantage.</p>