'A Practical Guide to Competitive Intelligence' | Insights from a trio of CI experts
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This is a podcast episode titled, 'A Practical Guide to Competitive Intelligence' | Insights from a trio of CI experts. The summary for this episode is: <p>In this bonus holiday special, Zena Applebaum, VP of Product Marketing at Thomson Reuters, Phil Britton, Associate Director - Business Services Group at Sedulo Group, and Alysse Nockels, Senior Director of Competitive Intelligence at Palo Alto Networks join host Will Thompson, Director of Growth Marketing at Crayon, to discuss their book, 'A Practical Guide to Competitive Intelligence'.</p>
DESCRIPTION
In this bonus holiday special, Zena Applebaum, VP of Product Marketing at Thomson Reuters, Phil Britton, Associate Director - Business Services Group at Sedulo Group, and Alysse Nockels, Senior Director of Competitive Intelligence at Palo Alto Networks join host Will Thompson, Director of Growth Marketing at Crayon, to discuss their book, 'A Practical Guide to Competitive Intelligence'.
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