Protecting Media Investments through SPO and User Experience

This is a podcast episode titled, Protecting Media Investments through SPO and User Experience. The summary for this episode is: <p>The programmatic ecosystem faces growing challenges—ad fraud, privacy compliance, transparency, and brand safety. Wunderkind brought together industry leaders Chris Kane and Neal Thurman to provide actionable insights on overcoming these hurdles.</p><p><br></p><ul><li>Understanding how stratifying inventory adds value to ad investments.</li><li>Leveraging supply path optimization to boost ROI and transparency.</li><li>&nbsp;Balancing user experience with programmatic efficiency for sustainable growth.</li><li><br></li></ul><p>It’s time to ensure media investments deliver value while maintaining trust and privacy. Watch the recap to learn more.&nbsp;</p><p>"Our goal is to recalibrate the social contract between consumers and publishers—ensuring digital advertising works for everyone." – Neal Thurman, Coalition for Better Ads</p><p>"The future of digital advertising isn’t about regulation—it’s about stratifying things and empowering buyers and publishers to create high-quality ad experiences that drive outcomes." – Chris Kane, Jounce Media</p><p><br></p><p><br></p>