Loyalty 2.0: Reimagining Loyalty in a First-Party Data World

This is a podcast episode titled, Loyalty 2.0: Reimagining Loyalty in a First-Party Data World. The summary for this episode is: <p>In an age where customer acquisition costs are rising and brand-switching is just a tap away, the future of loyalty is less about points and more about emotional connection. In this webinar, leaders from Coutts, Movable Ink, Ometria, and Wunderkind unpack how brands can evolve beyond transactional programs to build genuine, lasting relationships—powered by better data, smarter tech, and true customer empathy.</p><p><br></p><p><strong>Watch the full session to learn:</strong></p><p><br></p><ul><li>Why loyalty must shift from discount-driven to emotionally driven experiences</li><li>How to effectively collect and act on zero- and first-party data</li><li>What a modern loyalty tech stack looks like—and how most brands are underutilizing theirs</li><li>The role of personalization, relevance, and behavioral science in repeat engagement</li><li>How to tap into Gen Z values like sustainability and community for long-term loyalty</li><li>Real-world examples—from private banking to retail—of how brand relationships drive revenue</li></ul><p><br></p>