CMO State of the Union 2025: Marketing in 2025: What’s Really Driving Results

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This is a podcast episode titled, CMO State of the Union 2025: Marketing in 2025: What’s Really Driving Results. The summary for this episode is: The headlines say paid social is king—but the numbers tell a different story.Based on a survey of 100 retail marketing leaders and explored in this webinar with Wunderkind’s Tim Glomb and Richard Jones, this conversation reveals what channels are truly delivering ROI—and why brands are doubling down on email, text, and smarter personalization to stay ahead.Tune in to hear how leading marketers are pivoting their strategies to make real connections, real fast. What you’ll learn:<ul><li>Why 99% of marketers plan to spend more on paid social—despite better results elsewhere</li><li>How email and text are quietly outperforming every other channel on key business goals</li><li>What’s holding brands back from using AI to drive smarter, faster decision-making</li><li>Which personalization tactics work (and which are just name-in-subject-line fluff)</li><li>The data gaps that are stalling revenue—and how identity can fill them</li></ul> “Personalization at scale is no longer optional. It’s the difference between being seen—and being ignored.” — Tim Glomb, VP of Digital, Content & AI, Wunderkind

DESCRIPTION

The headlines say paid social is king—but the numbers tell a different story.

Based on a survey of 100 retail marketing leaders and explored in this webinar with Wunderkind’s Tim Glomb and Richard Jones, this conversation reveals what channels are truly delivering ROI—and why brands are doubling down on email, text, and smarter personalization to stay ahead.

Tune in to hear how leading marketers are pivoting their strategies to make real connections, real fast.

What you’ll learn:

Why 99% of marketers plan to spend more on paid social—despite better results elsewhere
How email and text are quietly outperforming every other channel on key business goals
What’s holding brands back from using AI to drive smarter, faster decision-making
Which personalization tactics work (and which are just name-in-subject-line fluff)
The data gaps that are stalling revenue—and how identity can fill them

“Personalization at scale is no longer optional. It’s the difference between being seen—and being ignored.” — Tim Glomb, VP of Digital, Content & AI, Wunderkind

Today's Guests

Richard Jones

|CRO, Wunderkind

As the Chief Revenue Officer at Wunderkind, Richard oversees all global commercial functions, including sales, marketing, product marketing, customer success, revenue operations, performance strategy consulting, and services. With over 20 years of experience in B2B technology, he has a proven track record of driving growth, product innovation, and customer satisfaction for startups, growth and late state MarTech companies.

Richard on Linkedin

Tim Glomb

|VP Digital, Content & AI

Tim is a 20+ year brand marketer that has procured various MarTech solutions to drive outcomes for the likes of Mark Cuban Companies and private equity owned global brands. He jumped the fence to the solution side of MarTech as a VP for Wayin, Cheetah Digital, Marigold and Wunderkind. His experience as a marketer looking for revenue driving solutions, along with helping develop those solutions, gives him a unique perspective in creating content that bridges the gap between client and tech partner.

Tim on LinkedIn