Autonomous Marketing: How AI Decisioning and Identity Are Rewriting the Martech Playbook

This is a podcast episode titled, Autonomous Marketing: How AI Decisioning and Identity Are Rewriting the Martech Playbook. The summary for this episode is: <p>The old playbook is out. Today’s marketers are ditching bloated stacks, rigid campaign flows, and black-box platforms that slow them down. What’s replacing them? Systems that think faster, adapt better, and deliver real results — without the overhead.</p><p><br></p><p>In this conversation, Wunderkind leaders Richard Jones and Tim Glomb, and industry expert Chris Marriott of Email Connect, unpack what it means to market autonomously—powered by identity, driven by AI, and built for flexibility. You’ll also get an inside look at <em>Build with Wunderkind</em>, a groundbreaking new way to integrate high-performance identity and behavioral data directly into your existing stack.</p><p><br></p><h4>What You’ll Learn</h4><p><br></p><ul><li>Why identity is the new foundation for scale, personalization, and AI performance</li><li>How AI decisioning is replacing rigid journeys with adaptive, real-time marketing</li><li>What composable martech looks like in practice—and how it changes the game</li><li>How leading brands are boosting reach and revenue by embedding identity everywhere</li></ul><p><br></p>