The Power of One-to-One Messaging: Wunderkind + Movable Ink

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This is a podcast episode titled, The Power of One-to-One Messaging: Wunderkind + Movable Ink. The summary for this episode is: <p>What happens when AI meets identity data? Magic. This 20-minute masterclass between Wunderkind’s Cian Agnew and Movable Ink’s Ted Hirschey breaks down how marketers are ditching dusty cohorts and cookie-reliant tactics in favor of dynamic, real-time, one-to-one messaging that actually moves the needle.</p><p><br></p><p>Whether you're wrestling with subscriber re-engagement or underwhelming personalization, this conversation gives you the blueprint—and bold proof—on how to do it better.</p><p><br></p><ul><li>See how Currys revived dormant subscribers with AI-powered content decisions</li><li>Discover the “Da Vinci” effect—Movable Ink’s tool that tailors content in real time</li><li>Learn why explicit AND behavioral data matter (and how to harness both)</li><li>Get the tactics to turn your data into high-converting experiences at scale</li></ul><p><br></p><p><strong>“80% of UK consumers said they’d share personal info in exchange for truly personalized experiences.”</strong></p>

DESCRIPTION

What happens when AI meets identity data? Magic. This 20-minute masterclass between Wunderkind’s Cian Agnew and Movable Ink’s Ted Hirschey breaks down how marketers are ditching dusty cohorts and cookie-reliant tactics in favor of dynamic, real-time, one-to-one messaging that actually moves the needle.


Whether you're wrestling with subscriber re-engagement or underwhelming personalization, this conversation gives you the blueprint—and bold proof—on how to do it better.


  • See how Currys revived dormant subscribers with AI-powered content decisions
  • Discover the “Da Vinci” effect—Movable Ink’s tool that tailors content in real time
  • Learn why explicit AND behavioral data matter (and how to harness both)
  • Get the tactics to turn your data into high-converting experiences at scale


“80% of UK consumers said they’d share personal info in exchange for truly personalized experiences.”

Today's Guests

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Cian Agnew

|Regional VP Client Success, Wunderkind
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Ted Hirschey

|Director UK Partnerships, Movable Ink