The Power of One-to-One Messaging: Wunderkind + Movable Ink
00:00
00:00
1x
- 0.5
- 1
- 1.25
- 1.5
- 1.75
- 2
This is a podcast episode titled, The Power of One-to-One Messaging: Wunderkind + Movable Ink. The summary for this episode is: <p>What happens when AI meets identity data? Magic. This 20-minute masterclass between Wunderkind’s Cian Agnew and Movable Ink’s Ted Hirschey breaks down how marketers are ditching dusty cohorts and cookie-reliant tactics in favor of dynamic, real-time, one-to-one messaging that actually moves the needle.</p><p><br></p><p>Whether you're wrestling with subscriber re-engagement or underwhelming personalization, this conversation gives you the blueprint—and bold proof—on how to do it better.</p><p><br></p><ul><li>See how Currys revived dormant subscribers with AI-powered content decisions</li><li>Discover the “Da Vinci” effect—Movable Ink’s tool that tailors content in real time</li><li>Learn why explicit AND behavioral data matter (and how to harness both)</li><li>Get the tactics to turn your data into high-converting experiences at scale</li></ul><p><br></p><p><strong>“80% of UK consumers said they’d share personal info in exchange for truly personalized experiences.”</strong></p>
DESCRIPTION
What happens when AI meets identity data? Magic. This 20-minute masterclass between Wunderkind’s Cian Agnew and Movable Ink’s Ted Hirschey breaks down how marketers are ditching dusty cohorts and cookie-reliant tactics in favor of dynamic, real-time, one-to-one messaging that actually moves the needle.
Whether you're wrestling with subscriber re-engagement or underwhelming personalization, this conversation gives you the blueprint—and bold proof—on how to do it better.
- See how Currys revived dormant subscribers with AI-powered content decisions
- Discover the “Da Vinci” effect—Movable Ink’s tool that tailors content in real time
- Learn why explicit AND behavioral data matter (and how to harness both)
- Get the tactics to turn your data into high-converting experiences at scale
“80% of UK consumers said they’d share personal info in exchange for truly personalized experiences.”
Today's Guests

Cian Agnew
|Regional VP Client Success, Wunderkind
Cian is a seasoned strategist at Wunderkind ensuring client success. As a leader in the Wunderkind organization, Cian is responsible for driving adoption and best practices through Wunderkind performance, marketing services and technology.
Cian on LinkedIn 
Ted Hirschey
|Director UK Partnerships, Movable Ink
Ted Hirschey is the Director of Partnerships at Movable Ink, based in the UK. With over 20 years of experience in digital marketing and CRM strategy, Ted specializes in helping brands transform static, batch-and-blast messaging into real-time, one-to-one experiences that drive engagement and revenue. At Movable Ink, he focuses on forging strategic alliances and guiding clients through the power of AI-driven content personalization across email and mobile channels. Before joining Movable Ink, Ted held senior roles in martech and agency environments, partnering with global brands to improve customer retention and performance marketing outcomes.