The CMO Virtual Event: Inside the Minds of Marketing Leaders

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This is a podcast episode titled, The CMO Virtual Event: Inside the Minds of Marketing Leaders. The summary for this episode is: Join Richard Jones, CRO of Wunderkind, and Tim Glomb, VP of Digital, Content and AI, as they dive into the insights from the 2024 CMO State of the Union survey. This exclusive report gathers responses from over 100 C-suite executives at global brands with revenues ranging from $500 million to $50 billion, offering a real-time snapshot of the top trends shaping the future of marketing. From the death of third-party cookies to the rise of AI, learn how the world's leading marketers are adapting to the rapidly changing landscape.Watch the webinar to discover:<ul><li>How brands are preparing for the end of third-party cookies.</li><li>The evolving role of first-party and zero-party data.</li><li>Marketing strategies in an election year.</li><li>The impact of AI on marketing and operations.</li><li>Key concerns and opportunities for retail and e-commerce brands.</li></ul> <ol><li>Death of Third-Party Cookies: A major concern for 61% of marketers, with many brands already shifting towards first-party data strategies.</li><li>First-Party Data & Identity Resolution: Brands are focusing on building direct relationships with consumers through first- and zero-party data collection, with 75% of companies already using first-party data strategies.</li><li>Election Year Advertising Challenges: Political ad spend is predicted to be 31.2% higher in 2024, complicating paid media strategies as costs rise and inventory becomes more competitive.</li><li>Consumer Privacy Concerns: Privacy remains a top concern for 78% of marketers, emphasizing the need for compliant identity resolution and consent-based marketing.</li><li>AI Adoption: A staggering 97% of marketers are using AI across marketing efforts, with nearly all executives excited about its potential to revolutionize marketing operations.</li></ol>

Key Takeaways

Introductions

02:56 MIN

Cookies owned channels

05:29 MIN

Consent based marketing and personalization

03:14 MIN

Ads in an election cycle

02:12 MIN

AI in marketing

03:59 MIN

How is AI being used today?

02:49 MIN

Who is anchored in zero-, first-party data?

01:55 MIN

How to use zero-, first-party data

01:33 MIN

Who is not using zero-, first-party data and why

02:49 MIN

The power of psychographic data

01:28 MIN

Channels, loyalty and remarketing trends

02:08 MIN

Priorities, budgets and where to focus

03:06 MIN

How to prove value in your martech

02:36 MIN

Ads vs owned channel investment

03:40 MIN

The rise of identity resolution

02:23 MIN

DESCRIPTION

Join Richard Jones, CRO of Wunderkind, and Tim Glomb, VP of Digital, Content and AI, as they dive into the insights from the 2024 CMO State of the Union survey. This exclusive report gathers responses from over 100 C-suite executives at global brands with revenues ranging from $500 million to $50 billion, offering a real-time snapshot of the top trends shaping the future of marketing. From the death of third-party cookies to the rise of AI, learn how the world's leading marketers are adapting to the rapidly changing landscape.

Watch the webinar to discover:

How brands are preparing for the end of third-party cookies.
The evolving role of first-party and zero-party data.
Marketing strategies in an election year.
The impact of AI on marketing and operations.
Key concerns and opportunities for retail and e-commerce brands.

Death of Third-Party Cookies: A major concern for 61% of marketers, with many brands already shifting towards first-party data strategies.
First-Party Data & Identity Resolution: Brands are focusing on building direct relationships with consumers through first- and zero-party data collection, with 75% of companies already using first-party data strategies.
Election Year Advertising Challenges: Political ad spend is predicted to be 31.2% higher in 2024, complicating paid media strategies as costs rise and inventory becomes more competitive.
Consumer Privacy Concerns: Privacy remains a top concern for 78% of marketers, emphasizing the need for compliant identity resolution and consent-based marketing.
AI Adoption: A staggering 97% of marketers are using AI across marketing efforts, with nearly all executives excited about its potential to revolutionize marketing operations.

Today's Guests

Richard Jones

|CRO - Wunderkind

As the Chief Revenue Officer at Wunderkind, Richard oversees all global commercial functions, including sales, marketing, product marketing, customer success, revenue operations, performance strategy consulting, and services. With over 20 years of experience in B2B technology, he has a proven track record of driving growth, product innovation, and customer satisfaction for startups, growth and late state MarTech companies.

Richard on Linkedin

Tim Glomb

|VP Content, Digital, AI - Wunderkind

Tim is a 20+ year brand marketer that has procured various MarTech solutions to drive outcomes for the likes of Mark Cuban Companies and private equity owned global brands. He jumped the fence to the solution side of MarTech as a VP for Wayin, Cheetah Digital, Marigold and Wunderkind. His experience as a marketer looking for revenue driving solutions, along with helping develop those solutions, gives him a unique perspective in creating content that bridges the gap between client and tech partner.

Tim on LinkedIn