Thought Leaders: Jason Beckley Explores Unlocking Customer Loyalty with AI
00:00
00:00
1x
- 0.5
- 1
- 1.25
- 1.5
- 1.75
- 2
This is a podcast episode titled, Thought Leaders: Jason Beckley Explores Unlocking Customer Loyalty with AI. The summary for this episode is: <p>Watch Jason Beckley, a Chief Marketing Officer and Brand Builder, as we sat him down for an insightful thought leadership video on the transformative power of AI in marketing. With over 25 years of experience across fashion, luxury, and sportswear, Jason is passionate about building high-performance brand teams that shape the future of the industry. Discover how focusing on real customer identification and humanizing the marketing process can significantly enhance loyalty and lifetime value.</p><p><br></p><p><strong>Key Insights:</strong></p><ul><li>The evolution of marketing from clicks and traffic to humanization</li><li>The role of AI in identifying and inspiring real customers</li><li>Strategies to grow customer base and enhance loyalty</li><li>The importance of restructuring organizations for effective AI deployment</li><li>Practical applications of AI in marketing to drive brand growth</li></ul><h4><br></h4><p><em>"AI shifts focus from optimization to humanization, unlocking new opportunities for brand growth." - Jason Beckley</em></p>
DESCRIPTION
Watch Jason Beckley, a Chief Marketing Officer and Brand Builder, as we sat him down for an insightful thought leadership video on the transformative power of AI in marketing. With over 25 years of experience across fashion, luxury, and sportswear, Jason is passionate about building high-performance brand teams that shape the future of the industry. Discover how focusing on real customer identification and humanizing the marketing process can significantly enhance loyalty and lifetime value.
Key Insights:
- The evolution of marketing from clicks and traffic to humanization
- The role of AI in identifying and inspiring real customers
- Strategies to grow customer base and enhance loyalty
- The importance of restructuring organizations for effective AI deployment
- Practical applications of AI in marketing to drive brand growth
"AI shifts focus from optimization to humanization, unlocking new opportunities for brand growth." - Jason Beckley
Today's Guests

Jason Beckley
|CMO and Global Brand Builder
Jason Beckley is a seasoned brand and marketing leader with a distinguished career spanning global fashion and lifestyle brands. Currently serving as the Chief Customer, Marketing & Digital Officer at Ted Baker, he spearheads the brand's customer engagement, digital innovation, and marketing strategies. His previous roles include Chief Brand Officer at Clarks, where he revitalized the company's heritage appeal through high-profile collaborations, and leadership positions at Alexander McQueen, Nike, and YSL. Jason's expertise lies in blending creative vision with commercial acumen to drive brand growth and customer loyalty.
Jason Beckley on LinkedIn