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The holiday season reveals powerful insights into consumer behavior—insights that can drive revenue all year long. In this webinar, Mark Johnson, CEO of Loyalty360, and Tim Glomb, VP of Digital, Content &amp; AI at Wunderkind, break down key shopping trends, from Gen Z’s loyalty-driven habits to Boomers’ preference for free shipping, and how brands can apply these insights to increase conversions and long-term engagement. <h3>Key Takeaways:</h3><ul><li>Psychographic Insights – How generational and gender-specific behaviors shape purchasing decisions</li><li>Behavioral Triggers – Using cart abandonment and browsing patterns to drive conversions</li><li>Loyalty Beyond Discounts – The impact of free shipping, points, and bundling on long-term retention</li><li>Early Shopper Advantage – Capitalizing on early holiday behaviors for year-round success</li><li>Omnichannel Strategy – Optimizing campaigns across mobile, desktop, and email</li></ul>

Tim is a 20+ year brand marketer that has procured various MarTech solutions to drive outcomes for the likes of Mark Cuban Companies and private equity owned global brands. He jumped the fence to the solution side of MarTech as a VP for Wayin, Cheetah Digital, Marigold and Wunderkind. His experience as a marketer looking for revenue driving solutions, along with helping develop those solutions, gives him a unique perspective in creating content that bridges the gap between client and tech partner.

Tim Glomb

VP Digital, Content and AI

Mark Johnson is the CEO of Loyalty360, a renowned association focused on customer loyalty and engagement. With extensive experience in loyalty marketing, customer experience, and retention strategies, he regularly engages with industry leaders to discuss the latest trends and innovations. Mark is dedicated to providing valuable insights and resources that empower brands to strengthen their customer loyalty initiatives.

Mark Johnson

CEO, Loyalty 360

Discover key holiday shopping trends with Mark Johnson (Loyalty360) and Tim Glomb (Wunderkind). Learn how to turn seasonal shoppers into year-round customers. Watch now.

Cracking the Code: Leveraging Holiday Shopping Psychographics to Drive Year-Round Revenue and Loyalty

Cracking the Code: Holiday Shopping Insights for Year-Round Growth | Watch On-Demand

Unlocking the Potential of First-Party Data for E-Commerce SuccessFeaturing: Edward Roberto, Polaris DigitalExplore the future of e-commerce marketing with Edward Roberto, an industry expert who sheds light on leveraging first-party data, innovative technology, and personalization to drive measurable results. In this insightful conversation, Edward unpacks challenges and opportunities around customer identification, data privacy, and tech platform integration to deliver unparalleled marketing efficiency.<h3>Key Highlights:</h3><ul><li>First-Party Data as a Game-Changer: Why brands must embrace first-party data strategies to optimize marketing spend and unlock deeper customer insights.</li><li>AI's Role in Marketing Innovation: How AI enhances efficiency, personalization, and execution without replacing human creativity.</li><li>Privacy and Security: The importance of adopting GDPR-compliant solutions to protect customer trust while maximizing data use.</li><li>Efficiency in Email Marketing: Tactics for leveraging first-party data to improve email channel ROI and integrate insights across marketing platforms.</li></ul><h3>Top 3 Takeaways:</h3><ol><li>The Power of Identification: Learn how recognizing website visitors can transform your e-commerce store into a high-performing, personalized customer experience.</li><li>Smarter Use of Data: Understand how to leverage AI and first-party data across multiple channels for marketing efficiency and ROI.</li><li>Stay Ahead with Privacy-Forward Solutions: Discover strategies to integrate compliant tech while innovating at scale.</li></ol>Join Edward Roberto as he explains how e-commerce brands can future-proof their marketing efforts and thrive in a competitive landscape. Don't leave revenue on the table—unlock your brand’s full potential today!

Edward Roberto is a seasoned e-commerce professional with over 15 years of experience in digital marketing and online retail. He has held leadership roles at prominent companies, including his current position as Director at Polaris Digital, where he focuses on driving digital transformation and e-commerce growth strategies. Edward's expertise encompasses customer acquisition, data-driven marketing, and leveraging emerging technologies to enhance online retail performance.

Edward Roberto

Australian eCommerce Though Leader

Discover how to harness first-party data, AI, and GDPR-compliant tech to optimize your e-commerce marketing strategy. Learn key insights from Edward Roberto on personalization, ROI, and innovation.

Edward Roberto - A Revenue Champion in Australia

Unlocking the Potential of First-Party Data for E-Commerce Success

Join Tim Glomb, VP of Digital Content and AI at Wunderkind, and David Freund, VP of Product and Client Strategy, as they unveil the latest findings from Wunderkind’s research paper titled, Consumer Psychology Unleashed: Peak Season Tactics That Work All Year. This exclusive webinar dives deep into the data, trends, and strategies driving success for e-commerce brands in today’s competitive landscape. Gain exclusive access to original research on holiday shopping psychographics that goes beyond transactional data. This report reveals insights you won’t find anywhere else, exploring the motivations, preferences, and behaviors driving consumers in peak buying seasons. Discover how generational and gender-specific trends influence decisions, from early shopping habits to cart abandonment strategies. Learn actionable tactics rooted in psychographics to engage your audience, drive year-round loyalty, and boost revenue. This data is your competitive edge for crafting personalized, impactful marketing strategies in 2025. What You’ll Discover <ul><li>Actionable insights on psychographic data: Understand the “why” behind consumer behaviors, with exclusive data that goes beyond transactional metrics to uncover motivations, preferences, and habits.</li><li>Strategies to supercharge engagement: Learn how to use email, text, and personalized offers to convert early shoppers, re-engage cart abandoners, and retain last-minute buyers.</li><li>Generational and gender trends: Discover how Gen Z, Millennials, Gen X, and Boomers differ in their shopping behaviors—and how to craft targeted campaigns for each group.</li><li>All-year-round revenue opportunities: Transform holiday insights into strategies for key retail events like Valentine’s Day, back-to-school, and summer sales, driving retention and loyalty year-round.</li></ul> Get ahead of the competition. Download the Consumer Psychology Unleashed today and turn consumer data into year-round success.

David Freund is a senior strategic advisor to nearly 1,000 retail and eCommerce clients at Wunderkind. He has a deep understanding of online, consumer behavior, rooted in data and analytics. He regularly advises enterprise level brands looking to build better relationships with their customers. His work at Wunderkind generates more than $5 billion in revenue per year.

David Freund

AVP Product and Client Strategy

Tim is a 20+ year brand marketer that has procured various MarTech solutions to drive outcomes for the likes of Mark Cuban Companies and private equity owned global brands. He jumped the fence to the solution side of MarTech as a VP for Wayin, Cheetah Digital, Marigold and Wunderkind. His experience as a marketer looking for revenue driving solutions, along with helping develop those solutions, gives him a unique perspective in creating content that bridges the gap between client and tech partner.
Tim on LinkedIn

VP Digital, Content & AI

Consumer Psychology Unleashed: Peak Season Tactics That Work All Year

Discover actionable strategies for navigating today’s challenging retail landscape in our exclusive interview with Alexandre Coussy, CRM and Retention Expert. As discretionary spending tightens, brands are shifting their focus to maximize existing customer data, enhance personalization, and convert high-intent users. Alexandre shares key insights into the power of leveraging first-party data, optimizing the bottom-of-funnel performance, and the game-changing potential of on-site data capture.<h3>Key Highlights:</h3><ul><li>Maximizing High-Intent Customers: Why optimizing the bottom of the funnel is a must and how it drives measurable growth.</li><li>The Role of First-Party Data: Unlock the potential of on-site interactions to improve triggered messages and conversions.</li><li>Personalized On-Site Messaging: How tailored pop-ups and banners fuel database growth and create seamless, high-conversion campaigns.</li><li>Outcome-Based Approaches: Why performance-driven models, like Wunderkind’s, are a win-win for brands.</li></ul><h3>3 Key Takeaways:</h3><ol><li>Retention is the New Acquisition: How brands can make the most of shrinking ad budgets by focusing on zero- and first-party data strategies.</li><li>Seamless Integration for Growth: Learn how personalized, on-brand pop-ups and SMS/email campaigns boost engagement and retention.</li><li>Outcome-Oriented Solutions: See why choosing tech partners with a results-focused approach drives success.</li></ol>Watch the video to equip your team with the insights to thrive in today’s retail environment and accelerate your brand’s growth.

With over 8 years of global experience in CRM marketing, Alexandre specializes in customer retention, lifecycle strategies, and marketing automation that drive revenue and engagement. Balancing technical expertise with a creative touch, he’s passionate about crafting campaigns that connect businesses and customers alike. Outside of work, Alexandre finds joy in family, fitness, and the pursuit of balance and innovation.

Alexandre Coussy

CRM & Lifecycle Specialist

Learn retention strategies from CRM expert Alexandre Coussy. Discover how to optimize first-party data, personalize customer journeys, and drive conversions with actionable insights.

Alexandre Coussy - A CRM Revenue Champion in Australia

The programmatic ecosystem faces growing challenges—ad fraud, privacy compliance, transparency, and brand safety. Wunderkind brought together industry leaders Chris Kane and Neal Thurman to provide actionable insights on overcoming these hurdles. <ul><li>Understanding how stratifying inventory adds value to ad investments.</li><li>Leveraging supply path optimization to boost ROI and transparency.</li><li>&nbsp;Balancing user experience with programmatic efficiency for sustainable growth.</li><li> </li></ul>It’s time to ensure media investments deliver value while maintaining trust and privacy. Watch the recap to learn more.&nbsp;"Our goal is to recalibrate the social contract between consumers and publishers—ensuring digital advertising works for everyone." – Neal Thurman, Coalition for Better Ads"The future of digital advertising isn’t about regulation—it’s about stratifying things and empowering buyers and publishers to create high-quality ad experiences that drive outcomes." – Chris Kane, Jounce Media

Explore actionable strategies for overcoming ad fraud, privacy compliance, and transparency issues in programmatic advertising. Watch industry experts Chris Kane and Neal Thurman discuss supply path optimization, balancing user experience, and ensuring ad investments drive value and trust.

Protecting Media Investments through SPO and User Experience

Navigating Programmatic Challenges: Insights from Industry Leaders

Before the dust even settles on this year’s Black Friday and Cyber Monday events, join us for a truly LIVE virtual event where we will break down the major consumer signals and trends that defined what happened over the upcoming holiday weekend. Learn what worked and how to capitalize all year long on your consumer signals.

AVP Product Strategy

Before the dust even settles on this year’s Black Friday and Cyber Monday events, join us for a truly LIVE virtual event where we will break down the major consumer signals and trends that defined what happened over the upcoming holiday weekend. Learn what worked and how to capitalize all year long on your consumer signals.

BFCM 2024 Unpacked: Trends, Results, and Lessons for the Future

Wunderkind’s Identity Enrichment leverages advanced partnerships with UID 2.0 and LiveRamp to address today’s challenges of privacy and regulatory compliance in digital advertising. This strategy enhances user identification, enabling brands, publishers, and advertisers to achieve precise, privacy-focused audience targeting across devices, fostering trust and improved ad relevance.<ul><li>Enhanced Audience Reach and Personalization: Through UID 2.0, publishers gain valuable, privacy-conscious tools to maintain data control while increasing ad revenue. Advertisers benefit from improved targeting precision, cross-device tracking, and higher match rates for better engagement and performance measurement.</li><li>Higher Ad Revenue and Competitiveness: UID 2.0 and LiveRamp integrations increase CPMs, response rates, and create more valuable ad inventory for publishers by enhancing user insights and enabling audience targeting without third-party cookies.</li><li>Cross-Platform Flexibility and User Experience: UID 2.0 supports cross-device frequency management, creating a seamless user experience and driving relevant, non-disruptive ad units.</li><li>Future-Proofing Digital Strategy: Wunderkind’s unique approach, integrating its extensive publisher and e-commerce client network, provides clients with a sustainable competitive advantage, meeting privacy regulations and enriching user identification to boost addressability and ad monetization.</li></ul>Through privacy-first, user-centric identity solutions, Wunderkind sets a new industry standard for targeted, compliant, and effective digital advertising.

Discover how Wunderkind’s Identity Enrichment, powered by UID 2.0 and LiveRamp, enhances user identification and privacy-first targeting to drive ad relevance, higher CPMs, and a future-proof digital advertising strategy.

How Wunderkind's Latest Innovation Benefits Publishers

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Wunderkind hosts thought leaders and clients alike in our webinar series. Browse some of the most important topics for brand marketers from our catalog. Wunderkind is the leading AI-driven performance marketing solution that collects consent based, first-party data and identifies anonymous traffic for brands in order to scale hyperpersonalized one-to-one messages. Brands lean on the Wunderkind Identity Network,&nbsp;a proprietary database recognizing 9 billion devices, 1 billion opted-in consumers and&nbsp;observes 2 trillion digital transactions per year, to trigger the most impactful offers to&nbsp;their target audience at the right moment and in the right channel. This proprietary data is&nbsp;accessed by Wunderkind’s Autonomous Marketing Platform, and AI engine which integrates seamlessly into a brands’ existing ESP to boost performance across email, text and advertising channels. Wunderkind is the only performance solution that guarantees a lift in revenue for its clients and delivers over $5 billion in directly attributable revenue annually for brands across a&nbsp;number of industries, often ranking as a top 3 revenue channel in clients’ own analytics&nbsp;platforms. Brands such as Harley-Davidson, Perry Ellis and Shoe Carnival partner with&nbsp;Wunderkind to drive top-line revenue through its guaranteed results

Cracking the Code: Leveraging Holiday Shopping Psychographics to Drive Year-Round Revenue and Loyalty

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Tim Glomb

Mark Johnson

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