Unlock Customer Loyalty: How Identity Resolution Drives Revenue and Personalization

This is a podcast episode titled, Unlock Customer Loyalty: How Identity Resolution Drives Revenue and Personalization. The summary for this episode is: <p>Join Wunderkind and Loyalty360 in this insightful webinar as we explore how identity resolution technology can revolutionize the customer experience, particularly within the travel and hospitality sectors. Our expert speakers, <strong>Tim Glomb</strong> from Wunderkind and <strong>Mark Johnson</strong> from Loyalty360, break down the latest research and provide actionable insights into how brands can enhance customer loyalty and maximize revenue by leveraging identity resolution.</p><p><strong>Key discussion topics:</strong></p><ol><li>What is customer identity resolution, and why it matters now more than ever.</li><li>How to personalize customer interactions in real-time, using data from 9 billion tracked devices.</li><li>Understanding Google’s recent changes in cookie policies and how first-party data is the key to future-proofing your brand.</li></ol><p><strong>Key Stats and Insights:</strong></p><ol><li>Wunderkind processes <strong>2 trillion digital events per year</strong>, offering unmatched insights into customer behavior.</li><li>Brands using identity resolution have seen an <strong>increase in revenue from owned channels</strong>, including email and SMS.</li><li><strong>77% of brands</strong> are focusing on building first-party data strategies in response to evolving privacy regulations.</li></ol><p><strong>3 Main Takeaways:</strong></p><ol><li><strong>Increase Personalization:</strong> Learn how to deliver personalized experiences by identifying customers even when they're logged out or browsing anonymously.</li><li><strong>Boost Revenue:</strong> Discover how identity resolution can increase customer lifetime value and reduce reliance on third-party ad spend.</li><li><strong>Simplify Your Martech Stack:</strong> See how Wunderkind integrates seamlessly into your existing marketing tools, driving immediate results without added complexity.</li></ol><p>Unlock the power of customer identity resolution to <strong>enhance loyalty, boost sales, and future-proof your brand.</strong></p>