Episode 26: Building A Brand With Authenticity

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This is a podcast episode titled, Episode 26: Building A Brand With Authenticity. The summary for this episode is: <p>Authenticity. It’s the secret sauce that helps brands succeed and stick around. Don’t believe me? Need more clarity on exactly what it means to build your brand authentically? Done! </p><p><br></p><p><a href="https://www.linkedin.com/in/bgweiss/" rel="noopener noreferrer" target="_blank">BG Weiss</a>, CRO at <a href="https://www.thankful.ai/" rel="noopener noreferrer" target="_blank">Thankful</a>, is an expert on this very topic. He brings real talk around the power of authenticity and a positive mindset when it comes to your brand. This week, on Flip’s Spamming Zero Podcast.&nbsp;</p><p><br></p><p>What’s Covered?&nbsp;</p><p>- &nbsp; &nbsp; &nbsp; The power of honest interactions</p><p>- &nbsp; &nbsp; &nbsp; How to encourage real talk from your team&nbsp;</p><p>- &nbsp; &nbsp; &nbsp; Authentic EX --&gt; Authentic CX&nbsp;</p><p>- &nbsp; &nbsp; &nbsp; The relationship between brand and culture&nbsp;</p><p>- &nbsp; &nbsp; &nbsp; Making your mission statement more than words on a page&nbsp;</p><p>- &nbsp; &nbsp; &nbsp; BG’s take on the industry – then, now, and next&nbsp;</p><p>- &nbsp; &nbsp; &nbsp; Real talk around quick implementation of automation&nbsp;</p><p>- &nbsp; &nbsp; &nbsp; A winning mindset for Peak Season </p><p>- &nbsp; &nbsp; &nbsp; And more&nbsp;</p><p><br></p><p>&nbsp;<em>Ready for more fantastic Spamming Zero conversations ahead? Listen, rate, and subscribe on</em><a href="https://listen.casted.us/public/126/Spamming-Zero-50f3e248/1540dfdf" rel="noopener noreferrer" target="_blank"><em> Casted</em></a><em>,</em><a href="https://podcasts.apple.com/us/podcast/episode-1-introduction-to-spamming-zero/id1626323789?i=1000564895366" rel="noopener noreferrer" target="_blank"><em> Apple Podcast</em></a><em>, or</em><a href="https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTI2L1NwYW1taW5nLVplcm8tNTBmM2UyNDgvZmVlZA" rel="noopener noreferrer" target="_blank"><em> Google podcasts</em></a><em>.&nbsp;</em></p>

DESCRIPTION

Authenticity. It’s the secret sauce that helps brands succeed and stick around. Don’t believe me? Need more clarity on exactly what it means to build your brand authentically? Done!


BG Weiss, CRO at Thankful, is an expert on this very topic. He brings real talk around the power of authenticity and a positive mindset when it comes to your brand. This week, on Flip’s Spamming Zero Podcast. 


What’s Covered? 

-       The power of honest interactions

-       How to encourage real talk from your team 

-       Authentic EX --> Authentic CX 

-       The relationship between brand and culture 

-       Making your mission statement more than words on a page 

-       BG’s take on the industry – then, now, and next 

-       Real talk around quick implementation of automation 

-       A winning mindset for Peak Season

-       And more 


 Ready for more fantastic Spamming Zero conversations ahead? Listen, rate, and subscribe on Casted, Apple Podcast, or Google podcasts

Today's Host

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Brian Schiff

|CEO of Flip
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James Gilbert

|CMO of Flip

Today's Guests

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BG Weiss

|CRO, Thankful.ai
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