Episode 26: Building A Brand With Authenticity
Authenticity. It’s the secret sauce that helps brands succeed and stick around. Don’t believe me? Need more clarity on exactly what it means to build your brand authentically? Done!
BG Weiss, CRO at Thankful, is an expert on this very topic. He brings real talk around the power of authenticity and a positive mindset when it comes to your brand. This week, on Flip’s Spamming Zero Podcast.
- The power of honest interactions
- How to encourage real talk from your team
- Authentic EX --> Authentic CX
- The relationship between brand and culture
- Making your mission statement more than words on a page
- BG’s take on the industry – then, now, and next
- Real talk around quick implementation of automation
- A winning mindset for Peak Season
- And more