Episode 25: Looking Through The VC Lens At CX Today

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This is a podcast episode titled, Episode 25: Looking Through The VC Lens At CX Today. The summary for this episode is: <p>Spamming Zero loves getting to the bottom of things. Things like… what exactly do today’s Venture Capitalists think of CX? And how does it play into their decision-making when it comes to brands?&nbsp;</p><p>&nbsp;</p><p>That’s why we sat down with <a href="https://www.linkedin.com/in/liza-landsman-she-her-83138b/" rel="noopener noreferrer" target="_blank"><strong>Liza Landsman</strong></a>, General Partner at <a href="https://www.nea.com/" rel="noopener noreferrer" target="_blank"><strong>New Enterprise Associates (NEA</strong>)</a> to get a first-hand perspective from one of the best VCs out there. She serves up some fantastically straightforward answers—100% BS free—just the way we like ‘em.&nbsp;</p><p>&nbsp;</p><p>What’s Covered?&nbsp;</p><p>&nbsp;</p><p>·&nbsp; &nbsp; &nbsp; Today’s CX titles and positions</p><p>·&nbsp; &nbsp; &nbsp; How CX metrics factor into Liza’s diligence on a business</p><p>·&nbsp; &nbsp; &nbsp; Automation + the human touch: a cost cutting combo&nbsp;&nbsp;</p><p>·&nbsp; &nbsp; &nbsp; Today’s renewed focus on CX &amp; customer expectations</p><p>·&nbsp; &nbsp; &nbsp; The value of journey mapping&nbsp;</p><p>·&nbsp; &nbsp; &nbsp; Liza’s take on brand and brand value&nbsp;</p><p>·&nbsp; &nbsp; &nbsp; And more&nbsp;</p><p>&nbsp;</p><p><em>Ready for more fantastic Spamming Zero conversations ahead? Listen, rate, and subscribe on</em><a href="https://listen.casted.us/public/126/Spamming-Zero-50f3e248/1540dfdf" rel="noopener noreferrer" target="_blank"><em> </em><strong><em>Casted</em></strong></a><em>,</em><a href="https://podcasts.apple.com/us/podcast/episode-1-introduction-to-spamming-zero/id1626323789?i=1000564895366" rel="noopener noreferrer" target="_blank"><em> </em><strong><em>Apple Podcast</em></strong></a><em>, or</em><a href="https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTI2L1NwYW1taW5nLVplcm8tNTBmM2UyNDgvZmVlZA" rel="noopener noreferrer" target="_blank"><em> </em><strong><em>Google podcasts</em></strong></a><em>.&nbsp;</em></p><p><br></p>

DESCRIPTION

Spamming Zero loves getting to the bottom of things. Things like… what exactly do today’s Venture Capitalists think of CX? And how does it play into their decision-making when it comes to brands? 

 

That’s why we sat down with Liza Landsman, General Partner at New Enterprise Associates (NEA) to get a first-hand perspective from one of the best VCs out there. She serves up some fantastically straightforward answers—100% BS free—just the way we like ‘em. 

 

What’s Covered? 

 

·      Today’s CX titles and positions

·      How CX metrics factor into Liza’s diligence on a business

·      Automation + the human touch: a cost cutting combo  

·      Today’s renewed focus on CX & customer expectations

·      The value of journey mapping 

·      Liza’s take on brand and brand value 

·      And more 

 

Ready for more fantastic Spamming Zero conversations ahead? Listen, rate, and subscribe on Casted, Apple Podcast, or Google podcasts

Today's Host

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Brian Schiff

|CEO of Flip
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James Gilbert

|CMO of Flip

Today's Guests

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Liza Landsman

|General Partner at New Enterprise Associates (NEA)
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