Episode 14: Why Social Media Can And Should Be A Primary Channel Of Your Brand Experience

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This is a podcast episode titled, Episode 14: Why Social Media Can And Should Be A Primary Channel Of Your Brand Experience. The summary for this episode is: <p>Marketers are stupid. Ok, ok – don’t get your knickers in a knot… After all, a marketer is currently writing this. But let’s be clear: If you’re not leveraging social media as a primary channel of your brand experience—like SO many marketers—the best word to describe that <em>is</em> stupid.&nbsp;</p><p>&nbsp;</p><p>That strong opinion comes from one of the best marketers in the biz. <a href="https://www.linkedin.com/in/darrylpraill/" rel="noopener noreferrer" target="_blank"><strong>Darryl Praill</strong></a><strong> </strong>is CMO at <a href="https://www.agorapulse.com/" rel="noopener noreferrer" target="_blank"><strong>Agorapulse</strong></a>, a Top 50 Social Seller, Top 50 Sales Keynote Speaker, Award-winning Content Creator, 2020 Top 10 SaaS Branding Expert, and was voted one of the Top 3 Marketers on LinkedIn…&nbsp;</p><p>&nbsp;</p><p>In other words, he knows what the heck he’s talking about. And he sits down with RedRoute’s <a href="https://www.linkedin.com/in/bschiff/" rel="noopener noreferrer" target="_blank"><strong>Brian Schiff </strong></a>and <a href="https://www.linkedin.com/in/jrgilbert1/" rel="noopener noreferrer" target="_blank"><strong>James Gilbert</strong></a> to offer top tips—this week, on our <strong>Spamming Zero Podcast.</strong>&nbsp;</p><p>&nbsp;</p><p>What’s Covered?&nbsp;</p><p>- &nbsp; &nbsp; &nbsp; Why there are such polarizing views on social media strategies</p><p>- &nbsp; &nbsp; &nbsp; Darryl’s top tips for those just getting started&nbsp;</p><p>- &nbsp; &nbsp; &nbsp; Getting executive buy-in for your social strategy&nbsp;</p><p>- &nbsp; &nbsp; &nbsp; Consistency (and cross-org participation) = Crucial</p><p>- &nbsp; &nbsp; &nbsp; Some of Darryl’s inspiring personal stories</p><p>- &nbsp; &nbsp; &nbsp; And more&nbsp;</p><p>&nbsp;</p><p><em>Ready for more fantastic Spamming Zero conversations ahead? Listen, rate, and subscribe on </em><a href="https://listen.casted.us/public/126/Spamming-Zero-50f3e248/1540dfdf" rel="noopener noreferrer" target="_blank"><strong><em>Casted</em></strong></a><em>, </em><a href="https://podcasts.apple.com/us/podcast/episode-1-introduction-to-spamming-zero/id1626323789?i=1000564895366" rel="noopener noreferrer" target="_blank"><strong><em>Apple Podcast</em></strong></a><em>, or </em><a href="https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTI2L1NwYW1taW5nLVplcm8tNTBmM2UyNDgvZmVlZA" rel="noopener noreferrer" target="_blank"><strong><em>Google podcasts</em></strong></a><em>. </em></p>

DESCRIPTION

Marketers are stupid. Ok, ok – don’t get your knickers in a knot… After all, a marketer is currently writing this. But let’s be clear: If you’re not leveraging social media as a primary channel of your brand experience—like SO many marketers—the best word to describe that is stupid. 

 

That strong opinion comes from one of the best marketers in the biz. Darryl Praill is CMO at Agorapulse, a Top 50 Social Seller, Top 50 Sales Keynote Speaker, Award-winning Content Creator, 2020 Top 10 SaaS Branding Expert, and was voted one of the Top 3 Marketers on LinkedIn… 

 

In other words, he knows what the heck he’s talking about. And he sits down with RedRoute’s Brian Schiff and James Gilbert to offer top tips—this week, on our Spamming Zero Podcast. 

 

What’s Covered? 

-       Why there are such polarizing views on social media strategies

-       Darryl’s top tips for those just getting started 

-       Getting executive buy-in for your social strategy 

-       Consistency (and cross-org participation) = Crucial

-       Some of Darryl’s inspiring personal stories

-       And more 

 

Ready for more fantastic Spamming Zero conversations ahead? Listen, rate, and subscribe on Casted, Apple Podcast, or Google podcasts.

Today's Host

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Brian Schiff

|CEO of Flip
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James Gilbert

|CMO of Flip

Today's Guests

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Darryl Praill

|CMO @ Agorapulse
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