Episode 27: Looking Ahead At Customer Lifetime Value

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This is a podcast episode titled, Episode 27: Looking Ahead At Customer Lifetime Value. The summary for this episode is: <p>Love geeking out about metrics, data, and Customer Lifetime Value? (I mean, that’s a good time right there ;)) Then, this week’s episode of Spamming Zero is for you!</p><p>We’re joined by<strong> </strong>Assistant Professor of Marketing at <a href="https://www.linkedin.com/school/goizueta-business-school/" rel="noopener noreferrer" target="_blank">Emory University – Goizueta Business School</a> and CLV Expert, <a href="https://www.linkedin.com/in/danielmcc/" rel="noopener noreferrer" target="_blank">Daniel McCarthy</a>, who brings a whole lot of fascinating thoughts to the table.&nbsp;</p><p><br></p><p>What’s Covered?&nbsp;</p><ul><li>How Dan got into CLV - and the key lessons he’s learned so far</li><li>Our expert’s take on automation as it relates to customer service</li><li>Helping brands adopt new metrics</li><li>Starting with the basics - crawl, walk, run&nbsp;</li><li>Getting buy in: what these metrics mean to today’s investors</li><li>Historical measurement &amp; forward predictions</li><li>Avoiding “bad profits”</li><li>Understanding the drivers behind the data</li><li>And more&nbsp;</li></ul><p><em>Ready for more fantastic Spamming Zero conversations ahead? Listen, rate, and subscribe on</em><a href="https://listen.casted.us/public/126/Spamming-Zero-50f3e248/1540dfdf" rel="noopener noreferrer" target="_blank"><em> Casted</em></a><em>,</em><a href="https://podcasts.apple.com/us/podcast/episode-1-introduction-to-spamming-zero/id1626323789?i=1000564895366" rel="noopener noreferrer" target="_blank"><em> Apple Podcast</em></a><em>, or</em><a href="https://podcasts.google.com/feed/aHR0cHM6Ly9mZWVkcy5jYXN0ZWQudXMvMTI2L1NwYW1taW5nLVplcm8tNTBmM2UyNDgvZmVlZA" rel="noopener noreferrer" target="_blank"><em> Google podcasts</em></a><em>. </em></p>

DESCRIPTION

Love geeking out about metrics, data, and Customer Lifetime Value? (I mean, that’s a good time right there ;)) Then, this week’s episode of Spamming Zero is for you!

We’re joined by Assistant Professor of Marketing at Emory University – Goizueta Business School and CLV Expert, Daniel McCarthy, who brings a whole lot of fascinating thoughts to the table. 


What’s Covered? 

  • How Dan got into CLV - and the key lessons he’s learned so far
  • Our expert’s take on automation as it relates to customer service
  • Helping brands adopt new metrics
  • Starting with the basics - crawl, walk, run 
  • Getting buy in: what these metrics mean to today’s investors
  • Historical measurement & forward predictions
  • Avoiding “bad profits”
  • Understanding the drivers behind the data
  • And more 

Ready for more fantastic Spamming Zero conversations ahead? Listen, rate, and subscribe on Casted, Apple Podcast, or Google podcasts.

Today's Host

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Brian Schiff

|CEO of Flip
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James Gilbert

|CMO of Flip

Today's Guests

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Daniel McCarthy

|Assistant Professor of Marketing at Emory University - Goizueta Business School
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