S2 Episode 13: Robin & Indy's Excellent Adventure (Positioning to W.I.N at Salesforce, Google, Linkedin, Box & more)
What does it take to win at an enterprise, high-growth company? And how can product marketing chart the course?
It all comes down to three key decisions product marketing leaders need to make to W.I.N.:
- WHO you are going to win with and WHO you are going to win against
- IMPACT your product provides to your customer
- NARRATIVE you need to craft to convey your value
In this episode of the Marchitect, Jorge Soto, from Reprise and I chatted with two seasoned enterprise marketing executives who gave us their expert take on how product marketing can position companies to W.I.N.
In this episode, you’ll learn from Robin Daniels (Ex. LinkedIn, Salesforce, Box), and Indy Sen (Ex. Google, Salesforce, Box).