S2 Episode 13: Robin & Indy's Excellent Adventure (Positioning to W.I.N at Salesforce, Google, Linkedin, Box & more)

This is a podcast episode titled, S2 Episode 13: Robin & Indy's Excellent Adventure (Positioning to W.I.N at Salesforce, Google, Linkedin, Box & more). The summary for this episode is: <p>What does it take to win at an enterprise, high-growth company? And how can product marketing chart the course?&nbsp;</p><p>It all comes down to three key decisions product marketing leaders need to make to W.I.N.:</p><ul><li>WHO you are going to win with and WHO you are going to win against&nbsp;</li><li>IMPACT your product provides to your customer</li><li>NARRATIVE you need to craft to convey your value&nbsp;</li></ul><p>In this episode of the Marchitect, Jorge Soto, from Reprise and I chatted with two seasoned enterprise marketing executives who gave us their expert take on how product marketing can position companies to W.I.N.</p><p>In this episode, you’ll learn from Robin Daniels (Ex. LinkedIn, Salesforce, Box), and Indy Sen (Ex. Google, Salesforce, Box).</p><p><br></p>