S3 E8: Product Launch 101 with Jason Oakley & Yi Lin Pei
“Product marketing needs to captain your product launch.”
A bold statement. And one that our host, Rowan Noronha, and our guests, Jason Oakley and Yi Lin Pei stand behind wholeheartedly.
There are so many misunderstandings when it comes to the product marketing team’s execution—from their role in early development to planning and executing a release versus a launch. And without a successful product marketing launch, your business’ growth can’t create its maximum impact.
Jason Oakley, founder of Productive PMM, and Yi Lin Pei, Career Coach and founder of TechGrowthCoach, are both seasoned product marketers who share their own personal experiences and journeys in the field of product marketing, as well as their passion for driving diversity and growth within the industry. Jason and Yi Lin share their frameworks and step-by-step instructions to help product marketers get the most impact from a product launch.
In this episode, you’ll learn:
- The key elements necessary for a product launch
- Why product marketing is key to business growth and success (and what KPIs and metrics help you measure this)
- How product marketing should work with other teams to ensure product launch success
Jump into the conversation:
(02:00) Meet Jason and Yi Lin
(05:00) What is product marketing’s role in marketing?
(12:30) Setting product marketing up for success internally
(20:30) Common challenges of launching a new product
(27:20) The steps of a successful product launch
(48:25) Words of wisdom for product marketing careers