S3 Episode 5: Unleashing Value with ABM and Product Marketing
Generating revenue is a team sport. But what is it about modern revenue leaders that make them great team captains?
How do you capture and create demand in SaaS organizations with the help of Product Marketing and ABM? What processes do you build to bridge these two?
Join host Rowan Noronha, Founder of the Product Marketing Community, and guest host Sam Jacobs, Founder, Pavilion as they explore the interlocks and intricacies of value and revenue generation with modern revenue leaders Latane Conant, CMO 6Sense, and Dustin Deno, CRO Affinity.