Recent Episodes

SEASON 2
S2 Episode 9: Positioning Your Product to W.I.N. (Highspot, Klue, Gong, 6sense)

S2 Episode 9: Positioning Your Product to W.I.N. (Highspot, Klue, Gong, 6sense)

54:04 | 05.06.2022

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S2 Episode 8: Empowering and Delighting ​Your Buyers Through Content (Salesforce, Atlassian & Gong)

S2 Episode 8: Empowering and Delighting ​Your Buyers Through Content (Salesforce, Atlassian & Gong)

45:56 | 04.21.2022

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S2 Episode 7: The GTM Blueprint for Modern SaaS Companies (Terminus, TripActions & LaunchNotes)

S2 Episode 7: The GTM Blueprint for Modern SaaS Companies (Terminus, TripActions & LaunchNotes)

30:39 | 04.07.2022

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S2 Episode 6: How to Build a Customer-Centric GTM Strategy (DoubleCheck)

S2 Episode 6: How to Build a Customer-Centric GTM Strategy (DoubleCheck)

37:04 | 03.25.2022

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S2 Episode 5: Positioning To Win (Ambient Strategy & Reprise)

S2 Episode 5: Positioning To Win (Ambient Strategy & Reprise)

37:39 | 03.11.2022

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S2 Episode 4: Pricing with Confidence (Impact Pricing, OpenView & Klue)

S2 Episode 4: Pricing with Confidence (Impact Pricing, OpenView & Klue)

34:36 | 02.24.2022

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About The Show

The Marchitect

The tide has turned, b2b buyers and sellers interactions have changed.

Introducing a podcast series, The Marchitect, for b2b (product) marketing executives.

Each episode will feature in-depth advice from executives who will tell you how they built impactful teams, optimized go-to-market efforts, and enabled customer-facing teams.

The Marchitect is an easily digestible way to learn from your peers as you aspire to be an Architect of Growth.

Welcome, and enjoy this podcast.

Visit https://www.productmarketingcommunity.co to get access to all of the latest and greatest product marketing content!

Interested in contributing? Contact our founder, rowan noronha.

Thanks again to our friends who make this all possible: Casted, Alyce, Showpad, DoubleCheck Research, Klue, Corporate Visions, LaunchNotes, Get Reprise, Grokspark, User Evidence & Vocal Video.

Rowan Noronha

Founder, Product Marketing Community