S2 Episode 12: Positioning to W.I.N with Vidyard, Ada & Clozd

This is a podcast episode titled, S2 Episode 12: Positioning to W.I.N with Vidyard, Ada & Clozd. The summary for this episode is: <p>It’s the role of product marketers to act as architects of growth (or “Marchitects”, as we like to call them around here) and help their companies position to W.I.N.&nbsp;(Who.Impact.Narrative)</p><p>Product marketing leaders need to pin down:</p><ul><li><strong><u>WHO</u></strong> you are going to win with (from “anyone who fogs glass” to a drilled-down ICP) and WHO you are going to win against&nbsp;</li><li><strong><u>IMPACT</u></strong> your product provides to your customer (and how you’re going to prove it to them)&nbsp;</li><li><strong><u>NARRATIVE</u></strong> you need to craft to convey your value (in a way your customers are actually going to understand)&nbsp;</li></ul><p>In this episode of the Marchitect, Trenton Romph, Head of Marketing at Clozd and I chatted with two legendary marketing leaders who gave us the lowdown on how they position their companies to W.I.N.</p><p>In this episode, you’ll learn from Ruth Zive, CMO at Ada and Tyler Lessard, VP Marketing at Vidyard.&nbsp;</p>