S2 Episode 12: Positioning to W.I.N with Vidyard, Ada & Clozd
It’s the role of product marketers to act as architects of growth (or “Marchitects”, as we like to call them around here) and help their companies position to W.I.N. (Who.Impact.Narrative)
Product marketing leaders need to pin down:
- WHO you are going to win with (from “anyone who fogs glass” to a drilled-down ICP) and WHO you are going to win against
- IMPACT your product provides to your customer (and how you’re going to prove it to them)
- NARRATIVE you need to craft to convey your value (in a way your customers are actually going to understand)
In this episode of the Marchitect, Trenton Romph, Head of Marketing at Clozd and I chatted with two legendary marketing leaders who gave us the lowdown on how they position their companies to W.I.N.
In this episode, you’ll learn from Ruth Zive, CMO at Ada and Tyler Lessard, VP Marketing at Vidyard.