Episode 3  |  35:43 min  |  07.29.2021

Episode 3: Transformational Marketing Leadership (Seismic & VMware)

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This is a podcast episode titled, Episode 3: Transformational Marketing Leadership (Seismic & VMware). The summary for this episode is: <p>The tide has turned, b2b buyers and sellers interactions have changed. Carol, CMO, VMware, and Michael, CMO, Seismic share how their marketing teams are adapting to this new normal.</p><p>In this session, we discussed:</p><ul><li>How to drive change management in your organization</li><li>Navigating the challenges of the CMO role during these constantly evolving times</li><li>What makes a product marketer a particularly good candidate for becoming a CMO</li><li>How product marketers can be architects of growth for their company</li></ul>
Takeaway 1 | 00:40 MIN
Carol's Definition of Leadership
Takeaway 2 | 02:23 MIN
Transformational Marketing Leadership
Takeaway 3 | 02:41 MIN
Playbook Approach
Takeaway 4 | 01:47 MIN
Driving Transformation
Takeaway 5 | 02:44 MIN
Navigating the Challenges as CMO

The tide has turned, b2b buyers and sellers interactions have changed. Carol, CMO, VMware, and Michael, CMO, Seismic share how their marketing teams are adapting to this new normal.

In this session, we discussed:

  • How to drive change management in your organization
  • Navigating the challenges of the CMO role during these constantly evolving times
  • What makes a product marketer a particularly good candidate for becoming a CMO
  • How product marketers can be architects of growth for their company
Guest Thumbnail
Carol Carpenter
CMO, VMware
Guest Thumbnail
Michael Londgren
CMO, Seismic
Guest Thumbnail
Rowan Noronha
Founder, Product Marketing Community & VP, Product Marketing, Showpad

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