S2 Episode 18: Positioning to W.I.N with Clari

This is a podcast episode titled, S2 Episode 18: Positioning to W.I.N with Clari. The summary for this episode is: <p>When product marketing and content marketing are aligned, it makes a difference. Yet so many product marketing leaders make the mistake of overlooking this essential interlock.&nbsp;</p><p>Content marketing is a key player for any revenue-generating team. As Devin Reed, Director of Content &amp; Thought Leadership at Clari, says: It’s the role of content marketing “to change the way that people think”.&nbsp;</p><p>In this episode, you’ll hear from 3 interlocking marketing leaders at Revenue Platform provider Clari to understand how they’re working together to create a leading and lasting category: Kyle Coleman, SVP of Marketing, Julien Sauvage, VP of Corporate &amp; Product Marketing, and Devin Reed, Director of Content &amp; Thought Leadership.</p><p>You’ll learn how and why they maintain a strong collaboration between content and product marketing, what metrics they use to define success, and how they’re working together to position Clari to W.I.N.</p><p><br></p><p><br></p>