S2 Episode 6: How to Build a Customer-Centric GTM Strategy (DoubleCheck)

This is a podcast episode titled, S2 Episode 6: How to Build a Customer-Centric GTM Strategy (DoubleCheck). The summary for this episode is: <p>43% of B2B buyers would prefer a rep-free buying experience.&nbsp;</p><p>Today’s self-serve buyers prefer to get their info from trusted influencers in their communities—like their peers, research analysts,&nbsp;and industry thought leaders.&nbsp;</p><p>So, what’s a sales rep or marketer to do?&nbsp;</p><p>Earn the advocacy of your customers and the trust of your buyers.&nbsp;</p><p>How do you do that? By developing a GTM strategy that is customer-centric to its core.</p><p>In this episode of The Marchitect, legendary B2B SaaS GTM guru Jill Rowley shares her best practices for building a customer-centric GTM strategy with 4 key pillars you can use to chart the course. </p>