Episode 4  |  30:34 min  |  08.12.2021

Episode 4: The Intelligent Path to Revenue (Gong & Klue)

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This is a podcast episode titled, Episode 4: The Intelligent Path to Revenue (Gong & Klue). The summary for this episode is: <p>In this episode of The Marchitect, my guest co-host Jason Smith, CEO of KLUE, and I chat with Gong’s infamous CMO, Udi Ledergor, about how the world of buyers and sellers has changed. And not just during the pandemic, probably forever.</p><p>Sales teams today more than ever need an intelligent path to revenue. That’s at the root of a recent conversation with two great product marketing minds as they navigate how the world has changed in the past 15 months and how product marketing and sales continue to evolve.</p><p>In this session, we discussed:</p><ul><li>Gong's approach to accelerating customer growth </li><li>Who are your key stakeholders when it comes to (product) marketing </li><li>The importance of interlocking sales and (product) marketing</li><li>How to enable sales success through collaboration </li></ul><p><br></p>
Takeaway 1 | 01:05 MIN
Gong's approach to accelerating customer growth
Takeaway 2 | 01:06 MIN
Key stakeholders for (product) Marketing
Takeaway 3 | 01:19 MIN
Interlocking (product) marketing and sales
Takeaway 4 | 02:28 MIN
Sales enablement through collaboration

In this episode of The Marchitect, my guest co-host Jason Smith, CEO of KLUE, and I chat with Gong’s infamous CMO, Udi Ledergor, about how the world of buyers and sellers has changed. And not just during the pandemic, probably forever.


Sales teams today more than ever need an intelligent path to revenue. That’s at the root of a recent conversation with two great product marketing minds as they navigate how the world has changed in the past 15 months and how product marketing and sales continue to evolve.


In this session, we discussed:

  • Gong's approach to accelerating customer growth
  • Who are your key stakeholders when it comes to (product) marketing
  • The importance of interlocking sales and (product) marketing
  • How to enable sales success through collaboration


Guest Thumbnail
Jason Smith
CEO, Klue
Guest Thumbnail
Udi Ledergor
CMO, Gong

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