Episode 4: The Intelligent Path to Revenue (Gong & Klue)

This is a podcast episode titled, Episode 4: The Intelligent Path to Revenue (Gong & Klue). The summary for this episode is: <p>In this episode of The Marchitect, my guest co-host Jason Smith, CEO of KLUE, and I chat with Gong’s infamous CMO, Udi Ledergor, about how the world of buyers and sellers has changed. And not just during the pandemic, probably forever.</p><p>Sales teams today more than ever need an intelligent path to revenue. That’s at the root of a recent conversation with two great product marketing minds as they navigate how the world has changed in the past 15 months and how product marketing and sales continue to evolve.</p><p>In this session, we discussed:</p><ul><li>Gong's approach to accelerating customer growth </li><li>Who are your key stakeholders when it comes to (product) marketing </li><li>The importance of interlocking sales and (product) marketing</li><li>How to enable sales success through collaboration </li></ul><p><br></p>