S3 E9: Positioning Your Product to W.I.N. (Highspot, Klue, Gong, 6sense)

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This is a podcast episode titled, S3 E9: Positioning Your Product to W.I.N. (Highspot, Klue, Gong, 6sense). The summary for this episode is: <p>A good product marketer positions your product to win. A great product marketer positions your product to W.i.N.</p><p>It’s the role of product marketing leaders to understand and communicate:</p><ul><li>WHO you are going to win with and who you are going to win against&nbsp;</li><li>IMPACT you provide through the value you offer</li><li>NARRATIVE you need to craft internally and externally to convey your value</li></ul><p>In this episode of The Marchitect, Jason Oakley, Senior Director of Product Marketing at Klue and I chatted with three tip-top product marketing leaders:</p><p>Jam Khan, SVP Product Marketing at 6Sense, Julien Sauvage, VP Product Marketing at Gong, and Jarod Greene, VP Product Marketing at Highspot.</p><p>Jam, Julien, and Jarod gave us a crash course in product marketing and shared how each of them uses the W.i.N. framework to position their products to, well, win.&nbsp;</p>

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A good product marketer positions your product to win. A great product marketer positions your product to W.i.N.

It’s the role of product marketing leaders to understand and communicate:

  • WHO you are going to win with and who you are going to win against 
  • IMPACT you provide through the value you offer
  • NARRATIVE you need to craft internally and externally to convey your value

In this episode of The Marchitect, Jason Oakley, Senior Director of Product Marketing at Klue and I chatted with three tip-top product marketing leaders:

Jam Khan, SVP Product Marketing at 6Sense, Julien Sauvage, VP Product Marketing at Gong, and Jarod Greene, VP Product Marketing at Highspot.

Jam, Julien, and Jarod gave us a crash course in product marketing and shared how each of them uses the W.i.N. framework to position their products to, well, win.