S2 Episode 9: Positioning Your Product to W.I.N. (Highspot, Klue, Gong, 6sense)
A good product marketer positions your product to win. A great product marketer positions your product to W.i.N.
It’s the role of product marketing leaders to understand and communicate:
- WHO you are going to win with and who you are going to win against
- IMPACT you provide through the value you offer
- NARRATIVE you need to craft internally and externally to convey your value
In this episode of The Marchitect, Jason Oakley, Senior Director of Product Marketing at Klue and I chatted with three tip-top product marketing leaders:
Jam Khan, SVP Product Marketing at 6Sense, Julien Sauvage, VP Product Marketing at Gong, and Jarod Greene, VP Product Marketing at Highspot.
Jam, Julien, and Jarod gave us a crash course in product marketing and shared how each of them uses the W.i.N. framework to position their products to, well, win.