S2 Episode 1: Three Ways to Create Compelling B2B Content

This is a podcast episode titled, S2 Episode 1: Three Ways to Create Compelling B2B Content. The summary for this episode is: <p>If there’s one thing B2B content teams get a lot of that’s requests:</p><p><em>“We need a one-sheeter on our new product feature!”</em></p><p><em>“Our widget is live … let’s draft a press release!”</em></p><p><em>“Can you help me write a blog about [my obscure hobby that I think is interesting but that our audience couldn’t care less about]?”</em></p><p>Ah, the familiar scent of fielding content requests—while trying to make an impact on the metrics that matter (velocity, win rate, average deal size, etc.).&nbsp;</p><p>The content conundrum is real:&nbsp;</p><ul><li>How do we differentiate our messaging?</li><li>How do we change up content format for a better buyer experience?</li><li>How do we use content throughout the buyer’s journey to enable the revenue team and create engaged buyers?</li></ul><p>On the latest episode of The Marchitect, <a href="https://www.linkedin.com/in/rowan-noronha/" rel="noopener noreferrer" target="_blank">Rowan Noronha</a>, Founder of the <strong>Product Marketing Community,</strong> and <a href="https://www.linkedin.com/in/adam-mcqueen-032a5b10b/" rel="noopener noreferrer" target="_blank">Adam McQueen</a> Content Marketing Manager at Klue, chatted with three content pros:&nbsp;</p><p><a href="https://www.linkedin.com/in/eshleyner/" rel="noopener noreferrer" target="_blank">Eddie Shleyner</a>, Founder of VeryGoodCopy, <a href="https://www.linkedin.com/in/erinbalsa/" rel="noopener noreferrer" target="_blank">Erin Balsa</a>, Chief Picky Editor at Erin Balsa Content Marketing, and <a href="https://www.linkedin.com/in/camillehansentrent/" rel="noopener noreferrer" target="_blank">Camille Trent</a>, Head Content Droid at Dooly.&nbsp;</p><p>Each shared their <strong>top tips for creating compelling B2B content in 2022</strong>.&nbsp;</p><p><br></p>