S2 Episode 16: Positioning to W.I.N with Slack, Qualtrics & Airmeet

This is a podcast episode titled, S2 Episode 16: Positioning to W.I.N with Slack, Qualtrics & Airmeet. The summary for this episode is: <p>Product marketing and sales enablement go together like peanut butter and jelly. Why? Because they both know a LOT about their customers. And can use this knowledge to help sellers adopt a modern, consultative approach that’s all about helping their customers buy.&nbsp;</p><p>But like any relationship, both parties need to put in the work to make it work.&nbsp;</p><p>In this episode of the Marchitect, we chat all things product marketing and sales enablement with 3 execs who play a crucial role in orchestrating winning GTM strategies: Mark Kilens, CMO at Airmeet, Ronell Hugh, SVP, Product Marketing &amp; Strategy | Digital XM at Qualtrics, and Sheevaun Thatcher, VP Global Sales and Success Enablement at Slack.</p><p>You’ll learn their tips for building and maintaining a strong partnership between product marketing and enablement, what metrics they use to define success, and how they’re positioning their organizations to W.I.N.</p><p><br></p><p><br></p>