S3 Episode 3: Positioning to W.I.N. in an era of SaaS Rationalization
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This is a podcast episode titled, S3 Episode 3: Positioning to W.I.N. in an era of SaaS Rationalization. The summary for this episode is: <p>What can CMOs do in 2023 to drive efficiency, increase velocity, and prove value to customers?</p><p>This episode breaks down two of the most important levers CMOs can pull — well-defined positioning and revenue plays. </p><p>Join host Rowan Noronha live from #PavilionCMOSummit2023 as he talks product marketing strategies with Kyle Coleman, SVP Marketing, Clari, Meagan Eisenberg, CMO, Lacework, and Sydney Sloan, Executive in Residence, Scale Venture Partners.</p>
DESCRIPTION
What can CMOs do in 2023 to drive efficiency, increase velocity, and prove value to customers?
This episode breaks down two of the most important levers CMOs can pull — well-defined positioning and revenue plays.
Join host Rowan Noronha live from #PavilionCMOSummit2023 as he talks product marketing strategies with Kyle Coleman, SVP Marketing, Clari, Meagan Eisenberg, CMO, Lacework, and Sydney Sloan, Executive in Residence, Scale Venture Partners.
Today's Host
Rowan Noronha
|Founder, Product Marketing Community
Today's Guests
Kyle Coleman
|SVP Marketing, Clari
Meagan Eisenberg
|CMO, Lacework
Sydney Sloan
|Executive in Residence, Scale Venture Partners
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