What We’re Looking For

As VP of Marketing, you will lead Casted’s marketing team with a data-centric, growth-minded approach that will generate both pipeline and brand affinity. You will manage a talented and growing team of B2B marketers leveraging the best channels, technologies, platforms, and methods available to reach new customers and existing customers, alike. You’ll develop segment-specific strategies to target our audience of enterprise and mid-market B2B marketing leaders and engage them through every stage of the marketing funnel. Working closely with the CEO, you’ll be a part of the executive team and partner with Sales, Product, and Customer Success teams to scale the business through our next stages of growth.

Who You Are

• Data-driven, results-oriented, strategic B2B SaaS marketer
• 8-10+ years of B2B marketing experience, including 3-5+ years leading teams
• Strengths in demand generation, integrated marketing strategy, and ABM
• Experience within a fast-growing venture-backed startup; ideally in growth stages from $2M to $20M ARR
• Strong leadership skills with a proven ability to grow, coach, and develop a marketing team
• Experience developing, managing, and optimizing an annual marketing budget
• Strong appreciation for Brand and Content and a history of success leveraging content to drive demand and generate pipeline
• Proven track record partnering with Sales to increase conversion rates throughout the funnel
• Deep understanding of lead lifecycle management: lead stages, conversion optimization, lead routing, database management, lead scoring, nurture streams, and revenue attribution

What You’ll Do

• Understand overall business vision, goals, and priorities and translate them into a data-driven integrated marketing strategy to drive leads and ultimately generate revenue
• Lead ABM strategy and other programs to engage target accounts
• Lead and grow inbound marketing programs, including SEO, SEM, Social, Email, Community, Content, Events, Sponsorships, and other channels
• Lead a small and growing marketing team in strategies for Marketing Communications, Events, Product Marketing, Content, and Demand Gen to ensure alignment on goals, priorities, resources, messaging, and KPIs
• Partner with RevOps and Sales to align on priorities, goals, and measurement; drive maximum conversion optimization of leads; and amplify coordinated pipeline building efforts
• Partner with Customer Experience team to drive customer loyalty and account expansion
• Develop and track comprehensive metrics and KPIs, and advise on the effectiveness and future direction of our lead generation marketing campaigns and investments
• Lead with data, working closely with RevOps to develop consistent, standardized, and reliable reports and dashboards to measure and manage program performance
• Forecast, plan, measure, analyze, and report the impact of programs and campaigns on marketing funnel, sales pipeline, and revenue (ROI)

Interested? Great. We can’t wait to meet you.