Salesforce

In this episode our Guest Speaker Pascale, <a href="https://www.salesforce.com/eu/ch/" rel="noopener noreferrer" target="_blank">Salesforce</a>'s Regional Sales Director for Marketing Cloud explores how data-driven insights, personalized engagement, cross-channel orchestration, and scalable solutions are reshaping modern marketing. She shares strategies for decision-makers aiming<a href="https://www.salesforce.com/eu/form/marketing/ai-for-marketers-workbook/?nc=701ed00000L2Rb7AAF&amp;d=701ed00000L1vTDAAZ" rel="noopener noreferrer" target="_blank"> to optimize their marketing efforts</a> to build lasting, impactful, and customer-centered strategies. From actionable insights to innovative ideas, <a href="https://www.salesforce.com/eu/form/marketing/ai-for-marketers-workbook/?nc=701ed00000L2Rb7AAF&amp;d=701ed00000L1vTDAAZ" rel="noopener noreferrer" target="_blank">learn how to stay ahead in an ever-evolving landscape</a>! Listen for: 	[04:09&nbsp;-&nbsp;05:54] The Power of Personalization in the Digital Age	[06:03&nbsp;-&nbsp;07:51] Redefining Customer Profiles with Salesforce More about Salesforce: <a href="https://www.salesforce.com/eu/ch/" rel="noopener noreferrer" target="_blank">https://www.salesforce.com/eu/ch/</a>

Pascale Al Anwar 

Regional Director Marketing Cloud Salesforce | Salesforce Switzerland

In this episode our Guest Speaker Pascale Al Anwar, Salesforce's Regional Sales Director for Marketing Cloud explores how data-driven insights, personalized engagement, cross-channel orchestration, and scalable solutions are reshaping modern marketing. She shares strategies for decision-makers aiming to optimize their marketing efforts to build lasting, impactful, and customer-centered strategies. From actionable insights to innovative ideas, learn how to stay ahead in an ever-evolving landscape!

How To Build An Impactful and Customer-Centric Marketing Strategy

How To Build An Impactful and Customer-Centric Marketing Strategy w/ Pascale Al Anwar 

Global construction leader Holcim reveals its <a href="https://www.salesforce.com/eu/form/sales/sales-ai-playbook/?nc=701ed00000L1vTCAAZ&amp;d=701ed00000L1vTDAAZ" rel="noopener noreferrer" target="_blank">digital transformation journey</a>, focusing on how <a href="More about Salesforce: https://www.salesforce.com/eu/ch/" rel="noopener noreferrer" target="_blank">Salesforce</a> and AI have revolutionized their sales strategies. Gain insights into how Holcim uses these <a href="https://www.salesforce.com/eu/form/sales/sales-ai-playbook/?nc=701ed00000L1vTCAAZ&amp;d=701ed00000L1vTDAAZ" rel="noopener noreferrer" target="_blank">tools to optimize sales processes</a>, increase efficiency, and deliver better results. Listen For:	[03:30&nbsp;-&nbsp;05:09] Navigating the Complexities of AI Adoption in Business	[06:57&nbsp;-&nbsp;09:26] Revolutionizing Banking with AI: A Shift in Decision-Making More about Salesforce: <a href="https://www.salesforce.com/eu/ch/" rel="noopener noreferrer" target="_blank">https://www.salesforce.com/eu/ch/</a>

With over 15 years of experience in digital marketing, CRM, and AI-driven transformation, I am a results-oriented leader specializing in data, analytics, business intelligence, and AI. I bridge the gap between technology and business strategy, driving innovation that delivers measurable results.

Throughout my career, I’ve led global initiatives, from implementing advanced CRM systems to developing data-driven strategies that empower decision-making and unlock growth. For example, I developed BI solutions that streamlined sales processes, achieving a 25% increase in team efficiency and delivering faster, data-driven decisions.

I’m passionate about turning complex data into actionable insights, fostering collaboration, and empowering teams to thrive. Let’s connect to explore how I can help your business harness technology and data to achieve transformative results.

Juan Beltrán

Global Sales Excellence Digital Manager, Holcim

Global construction leader Holcim reveals its digital transformation journey, focusing on how Salesforce and AI have revolutionized their sales strategies. Gain insights into how Holcim uses these tools to optimize sales processes, increase efficiency, and deliver better results.

Holcim’s Digital Transformation Journey: Leveraging Salesforce and AI for Sales Excellence

AI is changing the way companies approach sales and service. In this episode, we’ll explore practical steps for businesses looking to <a href="https://www.salesforce.com/form/agentforce/demo/?nc=701ed00000L1F4BAAV&amp;d=701ed00000L1vTDAAZ" rel="noopener noreferrer" target="_blank">incorporate AI into their operations</a>. Learn how to harness <a href="https://www.salesforce.com/form/agentforce/demo/?nc=701ed00000L1F4BAAV&amp;d=701ed00000L1vTDAAZ" rel="noopener noreferrer" target="_blank">AI to enhance customer service</a>, automate processes, and drive sales growth. Listen For :	[01:27&nbsp;-&nbsp;04:22] The Spark of AI: From Predictions to Real-World Impact	[04:22&nbsp;-&nbsp;06:04] The Continuous Innovation of AI: Beyond the Hype Cycle	[23:26&nbsp;-&nbsp;24:38] Empowering Innovation: Involving Employees in Technological Transformation More about Salesforce: <a href="https://www.salesforce.com/eu/ch/" rel="noopener noreferrer" target="_blank">https://www.salesforce.com/eu/ch/</a>

During the last 8 years, I have leveraged technology, strategies, and relationships to introduce new solutions for corporations across different industries to support their unique challenges. 
As a technical leader in the area of Data & Digital Transformation, I started my career in the SAP environment focusing on consolidating the ERP landscapes of my customers. Data-related activities such as Data cleansing, deduplication and restructuring were always at the core of every project as Data is the fundament of every digital process. 
To better understand how to digitalize business processes through innovative technology I have joined Salesforce where I'm now supporting our customers in the mid-size market in Switzerland. The goal is always to increase efficiency and decrease my client's costs through the best possible user experience, automation and artificial intelligence. 
My passion is facilitating effective communications and bridging the gap between business and technology to deliver the right solutions.

Roman Dykhno

Sr. Solution Engineer, Salesforce

AI is changing the way companies approach sales and service. In this episode, we’ll explore practical steps for businesses looking to incorporate AI into their operations. Learn how to harness AI to enhance customer service, automate processes, and drive sales growth.

How to Start with AI as a Company

On, a <a href="https://trailhead.salesforce.com/" rel="noopener noreferrer" target="_blank">trailblazer </a>in sportswear innovation, shares its journey from a small business to a globally recognized brand. Discover how <a href="https://www.salesforce.com/eu/ch/" rel="noopener noreferrer" target="_blank">Salesforce</a> has played a crucial role in supporting their remarkable growth and why this partnership is so vital. Learn how On utilizes Salesforce to provide <a href="https://listen.casted.us/public/38/Salesforce-Spotlight-6b5a6c79/e7a00bba&amp;d=https://org62.lightning.force.com/lightning/r/Campaign/701ed00000L2MtBAAV/view" rel="noopener noreferrer" target="_blank">personalized, seamless experiences</a> at every customer interaction, <a href="https://listen.casted.us/public/38/Salesforce-Spotlight-6b5a6c79/e7a00bba&amp;d=https://org62.lightning.force.com/lightning/r/Campaign/701ed00000L2MtBAAV/view" rel="noopener noreferrer" target="_blank">setting new benchmarks for customer satisfaction and loyalty.</a> Listen for:	[05:00&nbsp;-&nbsp;08:20] Fostering Growth Through Communication and Trust at On	[08:56&nbsp;-&nbsp;12:20] Innovating Customer Experience with AI and Trust	[17:50&nbsp;-&nbsp;19:51] Navigating Innovation with Responsibility: Insights from On's Explorer Spirit More about Salesforce: <a href="https://www.salesforce.com/eu/ch/" rel="noopener noreferrer" target="_blank">https://www.salesforce.com/eu/ch/</a>

Agile practitioner with business and technical expertise in multi-national environments, offering extensive experience in the sporting and fashion goods industry.

I am passionate about enabling organisational strategies with innovative solutions. I believe in positive changes, driving collaboration and bringing people together.

Gioia Gerlin 

Head of Tech Product Management Head, ON

On, a trailblazer in sportswear innovation, shares its journey from a small business to a globally recognized brand. Discover how Salesforce has played a crucial role in supporting their remarkable growth and why this partnership is so vital. Learn how On utilizes Salesforce to provide personalized, seamless experiences at every customer interaction, setting new benchmarks for customer satisfaction and loyalty.

On’s Journey in Customer Experience Excellence

Discover how businesses are using <a href="https://www.salesforce.com/eu/slack/" rel="noopener noreferrer" target="_blank">Slack </a>to streamline communication and collaboration. Whether you're in sales, marketing, or customer service, Slack offers <a href="https://slack.com/intl/en-gb/events/embracing-a-digital-first-approach-to-work?nc=701ed00000L2PO1AAN&amp;d=701ed00000L1vTDAAZ" rel="noopener noreferrer" target="_blank">tools to improve productivity </a>across all departments. This episode will <a href="https://slack.com/intl/en-gb/events/embracing-a-digital-first-approach-to-work?nc=701ed00000L2PO1AAN&amp;d=701ed00000L1vTDAAZ" rel="noopener noreferrer" target="_blank">highlight best practices</a> for integrating Slack into your daily workflows to achieve seamless efficiency. Listen For:	[01:11&nbsp;-&nbsp;02:08] Slack as the Digital Headquarters	[04:11&nbsp;-&nbsp;05:12] Transparency and Trust with Slack Connect	[06:44&nbsp;-&nbsp;09:45] The Role of AI in Enhancing Productivity More about: Salesforce: <a href="https://www.salesforce.com/eu/ch/" rel="noopener noreferrer" target="_blank">https://www.salesforce.com/eu/ch/</a>Slack: <a href="https://www.salesforce.com/eu/slack/" rel="noopener noreferrer" target="_blank">https://www.salesforce.com/eu/slack/</a>

I'm a Sr. Customer Success Manager at Slack, where I work with one of our key customers, Roche, to help them achieve their business goals with the power of our platform. With over 8 years of experience in marketing, sales, and customer success, I have a strong background in market research, consulting, and analytical skills, as well as a Prosci® certification in change management.

My mission is to enable Roche to become more productive and reduce the time spent on clinical trials and drug production, by leveraging the integration of Slack and Salesforce, and by fostering effective communication and collaboration among all stakeholders. I'm passionate about delivering innovative solutions that enhance customer satisfaction and loyalty, and that drive growth and revenue for both Roche and Slack.

Marc (Andreas) Gubler

Sr. Customer Succes Manager, Slack

Discover how businesses are using Slack to streamline communication and collaboration. Whether you're in sales, marketing, or customer service, Slack offers tools to improve productivity across all departments. This episode will highlight best practices for integrating Slack into your daily workflows to achieve seamless efficiency.

Maximizing Productivity Across Every Line of Business with Slack

In this episode we will guide listeners through <a href="https://www.salesforce.com/form/industries/healthcare/forrester-hls-report/?nc=701ed00000L2QdRAAV&amp;d=701ed00000L1vTDAAZ" rel="noopener noreferrer" target="_blank">the transformative power of AI </a>in the pharmaceutical industry and beyond. From drug discovery to patient engagement, learn how AI is driving innovations that can increase productivity and <a href="https://www.salesforce.com/form/industries/healthcare/forrester-hls-report/?nc=701ed00000L2QdRAAV&amp;d=701ed00000L1vTDAAZ" rel="noopener noreferrer" target="_blank">enhance the industry's operational efficiency</a>. Listen For:	[06:57&nbsp;-&nbsp;09:26] Transforming Banking with AI: A Shift in Decision-Making	[12:12&nbsp;-&nbsp;13:57] Navigating AI in the Tightly Regulated Pharmaceutical Industry For more information, please see the latest <a href="https://www.salesforce.com/form/industries/healthcare/forrester-hls-report/?nc=701ed00000L2QdRAAV&amp;d=701ed00000L1vTDAAZ" rel="noopener noreferrer" target="_blank">Health &amp; Life Sciences Study (Forrester Report)</a>, where senior industry leaders reveal key strategies for driving change (both patient-facing and operational capacities) with AI. More about Salesforce: <a href="https://www.salesforce.com/eu/ch/" rel="noopener noreferrer" target="_blank">https://www.salesforce.com/eu/ch/</a>

"Without data, you're just another person with an opinion" Deming famously said. I can help you apply the required analytics & technology to your data to derive the insights that help improve your business.

I'm absolutely and positively addicted to data and believe that we're just beginning to understand the immense value it can have for our lives - both personal and professional. 

I have project experience and expertise in data science, machine learning. Some of my recent projects include:

- Building a model to optimize marketing campaigns by identifying product affinity and improving return rates.
- Helping one of our manufacturing customers analyze their machine sensor data to predict future component failures. 
- Helping one of our retail customers better understand their customers through customer segmentation/clustering 
- Building a predictive model for one of our insurance customers that allows them to detect a life altering event among their customers and help upsell/cross-sell products

Marc Schöni 

Lead Solution Engineer & AI Expert Salesforce / Salesforce Switzerland

In this episode we will guide listeners through the transformative power of AI in the pharmaceutical industry and beyond. From drug discovery to patient engagement, learn how AI is driving innovations that can increase productivity and enhance the industry's operational efficiency.

Unlocking AI's Potential in Pharma: Innovations and Impact

In this episode we will guide listeners through the transformative power of AI in the pharmaceutical industry and beyond. From drug discovery to patient engagement, learn how AI is driving innovations that can increase productivity and enhance the industry's operational efficiency. 

Welcome to the Salesforce Spotlight podcast – your go-to source for insights on the future of marketing, sales, and customer experience, powered by Salesforce!Join our dynamic hosts, Vanessa Gentile, Head of Marketing at Salesforce Switzerland, and Stephan Lendi, renowned Voice Over Artist, Moderator, and Public Speaking Coach. Together, they bring you exclusive conversations with industry leaders, exploring how Salesforce innovations are shaping the way businesses connect with customers, enhance productivity, and drive growth.Whether you're a marketing professional, sales expert, or tech enthusiast, get ready to dive into engaging discussions that reveal the strategies behind successful digital transformations and AI-driven innovations. Tune in to discover how top brands are harnessing the power of Salesforce to thrive in an ever-evolving landscape.Let’s redefine the future, one conversation at a time!

Salesforce Spotlight

This section encapsulates the importance of data-driven insights and personalization in modern marketing, which are key to standing out in the competitive landscape.

The Power of Personalization in the Digital Age

This section highlights the transformative approach of Salesforce in creating unified customer profiles beyond traditional CDPs, presenting a strong case for data-driven marketing.

How To Build An Impactful and Customer-Centric Marketing Strategy

DESCRIPTION

Today's Host

Vanessa Gentile

Stephan Lendi

Today's Guests

Pascale Al Anwar

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