How To Build An Impactful and Customer-Centric Marketing Strategy

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This is a podcast episode titled, How To Build An Impactful and Customer-Centric Marketing Strategy. The summary for this episode is: <p>In this episode our Guest Speaker Pascale, Salesforce's Regional Sales Director for Marketing Cloud explores how data-driven insights, personalized engagement, cross-channel orchestration, and scalable solutions are reshaping modern marketing. She shares strategies for decision-makers aiming to optimize their marketing efforts to build lasting, impactful, and customer-centered strategies. From actionable insights to innovative ideas, learn how to stay ahead in an ever-evolving landscape!</p><p><br></p><p><strong>Listen for: </strong></p><p> [04:09&nbsp;-&nbsp;05:54] The Power of Personalization in the Digital Age</p><p> [06:03&nbsp;-&nbsp;07:51] Redefining Customer Profiles with Salesforce</p>
The Power of Personalization in the Digital Age
01:45 MIN
Redefining Customer Profiles with Salesforce
01:47 MIN

DESCRIPTION

In this episode our Guest Speaker Pascale, Salesforce's Regional Sales Director for Marketing Cloud explores how data-driven insights, personalized engagement, cross-channel orchestration, and scalable solutions are reshaping modern marketing. She shares strategies for decision-makers aiming to optimize their marketing efforts to build lasting, impactful, and customer-centered strategies. From actionable insights to innovative ideas, learn how to stay ahead in an ever-evolving landscape!

Today's Host

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Vanessa Gentile

|Head of Marketing Salesforce Switzerland
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Stephan Lendi

|Voice Over Artist, Moderator, and Public Speaking Coach

Today's Guests

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Pascale Al Anwar

|Regional Director Marketing Cloud Salesforce | Salesforce Switzerland