Salesforce

In this episode we will guide listeners through the transformative power of AI in the pharmaceutical industry and beyond. From drug discovery to patient engagement, learn how AI is driving innovations that can increase productivity and enhance the industry's operational efficiency.

"Without data, you're just another person with an opinion" Deming famously said. I can help you apply the required analytics & technology to your data to derive the insights that help improve your business.

I'm absolutely and positively addicted to data and believe that we're just beginning to understand the immense value it can have for our lives - both personal and professional. 

I have project experience and expertise in data science, machine learning. Some of my recent projects include:

- Building a model to optimize marketing campaigns by identifying product affinity and improving return rates.
- Helping one of our manufacturing customers analyze their machine sensor data to predict future component failures. 
- Helping one of our retail customers better understand their customers through customer segmentation/clustering 
- Building a predictive model for one of our insurance customers that allows them to detect a life altering event among their customers and help upsell/cross-sell products

Marc Schöni 

Lead Solution Engineer & AI Expert Salesforce / Salesforce Switzerland

In this episode we will guide listeners through the transformative power of AI in the pharmaceutical industry and beyond. From drug discovery to patient engagement, learn how AI is driving innovations that can increase productivity and enhance the industry's operational efficiency.

Unlocking AI's Potential in Pharma: Innovations and Impact

Welcome to the Salesforce Spotlight podcast – your go-to source for insights on the future of marketing, sales, and customer experience, powered by Salesforce!Join our dynamic hosts, Vanessa Gentile, Head of Marketing at Salesforce Switzerland, and Stephan Lendi, renowned Voice Over Artist, Moderator, and Public Speaking Coach. Together, they bring you exclusive conversations with industry leaders, exploring how Salesforce innovations are shaping the way businesses connect with customers, enhance productivity, and drive growth.Whether you're a marketing professional, sales expert, or tech enthusiast, get ready to dive into engaging discussions that reveal the strategies behind successful digital transformations and AI-driven innovations. Tune in to discover how top brands are harnessing the power of Salesforce to thrive in an ever-evolving landscape.Let’s redefine the future, one conversation at a time!

Salesforce Spotlight

In this episode we will guide listeners through the transformative power of AI in the pharmaceutical industry and beyond. From drug discovery to patient engagement, learn how AI is driving innovations that can increase productivity and enhance the industry's operational efficiency. Listen For:	[06:57&nbsp;-&nbsp;09:26] Transforming Banking with AI: A Shift in Decision-Making	[12:12&nbsp;-&nbsp;13:57] Navigating AI in the Tightly Regulated Pharmaceutical Industry

In this episode our Guest Speaker Pascale, Salesforce's Regional Sales Director for Marketing Cloud explores how data-driven insights, personalized engagement, cross-channel orchestration, and scalable solutions are reshaping modern marketing. She shares strategies for decision-makers aiming to optimize their marketing efforts to build lasting, impactful, and customer-centered strategies. From actionable insights to innovative ideas, learn how to stay ahead in an ever-evolving landscape! Listen for: 	[04:09&nbsp;-&nbsp;05:54] The Power of Personalization in the Digital Age	[06:03&nbsp;-&nbsp;07:51] Redefining Customer Profiles with Salesforce

Pascale Al Anwar 

Regional Director Marketing Cloud Salesforce | Salesforce Switzerland

In this episode our Guest Speaker Pascale Al Anwar, Salesforce's Regional Sales Director for Marketing Cloud explores how data-driven insights, personalized engagement, cross-channel orchestration, and scalable solutions are reshaping modern marketing. She shares strategies for decision-makers aiming to optimize their marketing efforts to build lasting, impactful, and customer-centered strategies. From actionable insights to innovative ideas, learn how to stay ahead in an ever-evolving landscape!

Recent Episodes

SEASON 1

Unlocking AI's Potential in Pharma: Innovations and Impact

How To Build An Impactful and Customer-Centric Marketing Strategy

About The Show

Salesforce Spotlight

Vanessa Gentile

Head of Marketing Salesforce Switzerland

Stephan Lendi

Voice Over Artist, Moderator, and Public Speaking Coach