Why You Should Throw Away Your Marketing Playbook

This is a podcast episode titled, Why You Should Throw Away Your Marketing Playbook. The summary for this episode is: <p>On this episode, Murali Nemani, CMO of Dataminr, discusses the role of marketers in shaping the strategy of a company. Plus, he explains how Dataminr leverages real-time data and AI to provide organizations with valuable insights for decision-making and risk management. And Murali talks about how he approaches new opportunities as a marketing leader, and why he creates a tailored approach for every situation.</p><p>Tune in to learn:</p><ul><li>Why marketing organizations should treat themselves as media companies and become content producers and creators.</li><li>How Dataminr uses AI to provide real-time, mission-critical information for early detection of threats and risks in various sectors.</li><li>Why each organization requires a unique approach, and relying on a playbook may not be effective.</li><li>Why educating and informing customers about the benefits of AI and real-time data is crucial.</li><li>How Dataminr employs a multi-faceted ABM strategy, targeting accounts at different stages of the funnel.</li></ul><p>–</p><p><i>Mission.org is a media studio producing content alongside world-class clients. Learn more at </i><a href="https://mission.org/"><i><strong>mission.org</strong></i></a><i>.</i></p>