Salesforce

What if the marketing channel getting the least resources is actually shaping your entire brand reputation?
Daniella Sampson reveals why B2B teams chase the wrong AI trends while underfunding social media. She breaks down GEO vs SEO, why monitoring 10,000 prompts daily is mostly noise, and how AI agents are forcing brands to evolve from social listening to social intelligence.
She explains her 300-data-point framework, manually analyzing competitors across websites, LinkedIn, Instagram, press releases, and ads to create spider chart visualizations revealing genuine white space opportunities. She details why ChatGPT failed to automate this work, why brand fatigue doesn’t mean consumers are tired of you, and why Coca-Cola has never changed their red.
We explore how to build a properly resourced social team, why B2B brands need to ditch corporate TikTok dances, why LinkedIn + TikTok is the top B2B combo in 2026, and why consistency beats perfection every time.
Chapters:
01:10 - Why GEO Matters More Than You Think
02:36 - GEO vs SEO: Conversations Over Keywords
06:44 - Hidden Brand Mentions You're Missing
09:32 - AI Agents and the Future of Social Intelligence
16:12 - Why AI Still Needs Human Taste
17:25 - The Most Valuable AI Use Cases Right Now
37:49 - The 300 Data Point Framework Explained
46:20 - Building the Right Social Team in 2026
48:16 - Where B2B Brands Go Wrong on Social
49:30 - LinkedIn + TikTok: The B2B Power Combo
 
----Mission.org is a media studio producing content alongside world-class clients. Learn more at<a href="https://mission.org/"> mission.org.</a> Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.

B2B Teams Are Chasing AI Trends While Underfunding What Actually Matters

Marketing Trends is your #1 podcast for news that matters about marketing and marketing technology.

Twice a week you’ll get interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders. You’ll hear war stories from marketers who helped build the Fortune 500. 

Our guests share how they lead high-performance marketing teams, with best practices and lessons that you won’t learn anywhere else.

Marketing Trends

Every startup hits the same ceiling: your founder customers love you, but they won't get you to $200M. So how do you move upmarket to enterprise without losing the community that built you?
Harmony Anderson, VP of Growth & Marketing at Superhuman, gets into the real mechanics of it:
<ul>
 <li>The 70/30 resource split between enterprise and community</li>
 <li>Why she's hiring a "startup evangelist" to hold down their founder base</li>
 <li>Why they didn't need a rebrand to start winning enterprise deals</li>
 <li>What she learned studying how Canva pulled off the same shift</li>
</ul>
Plus, Harmony's vision for where AI-native productivity is actually headed and why the line between your personal and professional tools is about to disappear.
If you enjoyed this clip, be sure to check out the full episode on Marketing Trends: <a href="https://marketing-trends.simplecast.com/episodes/the-secret-to-scaling-from-20-million-to-200-million-arr-extremely-fast" rel="noopener noreferrer">The Secret To Scaling From $20 Million to $200 Million ARR (Extremely Fast) </a>
----Mission.org is a media studio producing content alongside world-class clients. Learn more at<a href="https://mission.org/"> mission.org.</a> Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.

Scaling Past $20M (Spotlight): When to Move Upmarket

In January 2026, a CMO at a six billion dollar software company scrapped his entire year's marketing plan only two weeks into the year. AI agents made it obsolete.
Stephanie Postles, CEO of Mission.org, and Lacey Peace, VP of Content, explain in plain English what AI agents are, why they are fundamentally different from the automations marketing teams rely on today, and what this shift means for marketing jobs, team structure, and the skills that will matter most going forward.
If you have confused AI agents with automation or wondered whether your role is safe, this episode gives a direct answer.
Chapters
00:35 - Introduction
01:31 - The CMO Who Scrapped His 2026 Marketing Plan in January
02:30 - What Triggered This, and Why It Happened in Two Weeks
05:12 - What Is an AI Agent? (Plain English Definition)
08:14 - AI Agents vs. Automation: The Key Difference
09:40 - The Mindset Shift Required to Use AI Agents Effectively
13:50 - What Happens to Marketers in Execution Roles
14:20 - How Automation Reshaped Marketing Jobs Before
15:16 - Do Marketers Need to Understand AI Internals
20:28 - Is AI Coming for Marketing Jobs, The Honest Answer
21:54 - What Marketers Should Do Right Now
23:48 - Recap and What Is Coming Next
----Mission.org is a media studio producing content alongside world-class clients. Learn more at<a href="https://mission.org/"> mission.org.</a> Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.

What Is an AI Agent? The Plain English Explainer for Marketers

Most brands think viral marketing takes months of planning and massive budgets. Nick Tran engineered it in 72 hours. In this segment from Marketing Trends, the former Global Head of Marketing at TikTok breaks down the exact reverse-engineered playbook that turned unknown creators like the Ocean Spray skateboarder into overnight viral sensations, and why the traditional 2-3 month campaign timeline is dead. From understanding why Nick tells marketing leaders to "kill your KPIs" and hire for intuition instead, to learning how he identified viral potential before it happened, this is a masterclass in speed-to-market and cultural relevance. If your team is still running 90-day campaign cycles while competitors are shipping in weeks, this framework will show you exactly what you're missing, and how to move faster without sacrificing quality. Chapters:00:00 - The Reverse-Engineered Playbook04:32 - Project Cheetah: 72 Hours to Viral09:15 - Moving Upmarket Without Losing Your Soul13:48 - Five Things Marketing Leaders Must Unlearn 
----Mission.org is a media studio producing content alongside world-class clients. Learn more at<a href="https://mission.org/"> mission.org.</a> Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.

Ex-TikTok CMO (Spotlight): Your 90-Day Campaign Cycle Is Killing You

The marketing teams winning with AI today are not the ones chasing every new model release. They are the ones who found the boring, repetitive tasks their teams hate and automated those first.Nir Pochter, Co-Founder and CMO at Lightricks, joins Stephanie Postles on Marketing Trends to break down what AI actually means for creative workflows and why most teams are still using it wrong.You’ll learn:- The "algebra problem" of AI adoption- How to save your design team 80% of their time- Why the gap between marketers who use AI well and those who don't is widening fast.- How to use an LLM scoring system to pre-review documents for you- The dangerous trend of "AI Marketer" job titles- What’s really in store for the future of video+AI Key Moments:00:00 — Why AI Hasn't Improved Creative Output Yet02:06 — The Algebra Problem: Tools vs. Knowing How to Use Them07:27 — Nir's Background: AI PhD to Lightricks and FaceTune09:46 — What Used to Take Weeks Now Takes Minutes13:35 — Why Automating Everything Failed Miserably16:38 — Start with What People Hate Doing20:08 — The LLM Scoring System: Nothing Gets Reviewed Without an 8521:43 — Train Your LLM to Be Mean, Not Nice23:32 — Building Custom GPTs with Company Guidelines26:30 — The Pitfall: Using AI to Please Leadership28:47 — From Toys to Tools: Why Text-to-Video Isn't Enough31:05 — Coca-Cola's 70,000 Prompts (Was It Worth It?)34:41 — AI Won't Replace Creatives, But This Will37:04 — The Two Critical Skills: Prompting and Curation37:55 — How AI Multiplies the Skills Gap (7 vs 10 Example)42:47 — What CMOs Should Be Asking Their Teams46:20 — Why "AI Marketer" Is LinkedIn Fluff
----Mission.org is a media studio producing content alongside world-class clients. Learn more at<a href="https://mission.org/"> mission.org.</a> Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.

He Built FaceTune's AI… Here's What He Says Marketers Get Wrong

The websites that win today are not the ones with the most content. They are the ones that deliver a fast, clean experience in the very first second a visitor arrives.Josh Koenig, Co-Founder and SVP of Marketing at Pantheon, joins Stephanie Postles on Marketing Trends to break down what he is seeing across thousands of high-traffic sites and why most teams still miss the basics. He explains how the shift from search to ask is changing online discovery, what AI bots prioritize when they crawl a site, and why the fundamentals of clarity, structure, and speed now matter more than any growth hack.Josh also shares how teams are using Pantheon’s new Content Publisher to eliminate copy-and-paste workflows, why vibe coding is giving non-technical teams the ability to build richer digital experiences, and what the rise of AI-powered crawlers means for anyone trying to stand out on the modern web.<h3> Key Moments: </h3>00:00 — The Two-Second Rule: Why Website Speed Kills Conversions04:30 — The Hidden Growth Killer Most Marketers Miss08:21 — AI Crawlers Gone Wild: The UFC Fight Night Story12:22 — Five Evergreen Website Tactics for the LLM Era16:13 — The Gated Content Dilemma: Lead Gen vs AI Indexing20:42 — Avoiding Artificial SEO: When Optimization Goes Too Far23:10 — The Generic Content Trap Poisoning AI Search Results26:00 — Content Publisher for Google Docs: Eliminating Copy-Paste31:53 — The CMO-CTO Partnership: Why This Relationship Unlocks Growth36:05 — Brokering Peace Between Marketing and IT Teams40:20 — Vibe Coding for Marketers: The Prototype Revolution44:06 — Next.js Explained: Open Source for Marketing Development48:17 — From Vibe Code to Production: The Last Mile Problem51:03 — Data Analysis Without the Wait: LLMs Democratizing Insights54:20 — The Entrepreneurial Marketer: Why Technical Fluency Is Required
----Mission.org is a media studio producing content alongside world-class clients. Learn more at<a href="https://mission.org/"> mission.org.</a> Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.

Website Expert: These Mistakes will Make or Break Your Entire 2026

The most future-ready marketing leaders aren’t the ones chasing trends… they’re the ones who can reinvent themselves every time the industry changes.Michelle Huff, Chief Marketing Officer at Alteryx, joins Marketing Trends to break down the mindset that kept her relevant through every major tech revolution, from Web1 to cloud, SaaS, PLG, and now AI. She explains how to balance curiosity with focus, why AI is really about automating judgment (not just tasks), and how she’s redesigning her marketing org around agents, automation, and new workflows.Michelle also shares early results from Alteryx’s AI experiments, how she’s rebuilding a 700,000-person community, and why great leaders still start with the end user even as their buyer audiences expand. Key Moments:  00:00 – How to Stay Relevant Through Every Tech Shift03:42 – A Career Spanning Web1, Cloud, SaaS, and AI06:58 – Curiosity Is the Ultimate Career Advantage10:12 – When Leaders Should Tinker and When to Delegate13:28 – Building a Marketing Culture That Experiments16:41 – Why AI Is About Judgment, Not Just Automation20:07 – Inside an AI-Powered SDR Outbound Workflow23:34 – Do AI Agents Replace People or Elevate Them26:58 – Upskilling Teams in an AI-Driven Organization30:17 – Why Most AI Content Fails to Break Through33:36 – How to Stand Out in a Noisy B2B Market36:52 – Why Enterprise Brands Lose Touch With End Users39:48 – How Alteryx Built a 700,000-Person Community43:06 – Turning Community Into Competition and Learning46:32 – Early AI Wins That Drive Real Pipeline Impact 
----Mission.org is a media studio producing content alongside world-class clients. Learn more at<a href="https://mission.org/"> mission.org.</a> Hosted by Simplecast, an AdsWizz company. See <a href="https://pcm.adswizz.com">pcm.adswizz.com</a> for information about our collection and use of personal data for advertising.

Recent Episodes