Salesforce

What’s worse than pissing people off with a bold marketing campaign? Boring them.So why is everyone following the same playbooks, recycling “best practices”, and relying on cookie cutter AI to generate the same-sounding content?If you want to truly stand out, you have to break the rules… or at least question them.Stephanie sits down with Udi Ledergor, Chief Evangelist at Gong and author of Courageous Marketing, to talk about how marketers can push past fear, embrace bold strategies, and create campaigns that people actually remember.Udi shares why "best practices" are often just boring practices, how startups have more freedom to take risks than they realize, and why some of Gong’s scrappiest marketing stunts generated the biggest buzz. Plus, we dive into how AI is changing the marketing landscape — and how to make sure it doesn’t turn your brand into just another generic voice in the noise.  Key Moments:  00:00: Who is Udi Ledergor, Chief Evangelist at Gong?01:37 Why Many “Best Practices” Are Outdated03:27 The Courage to Be Different06:14 Choosing the Right Company and Leadership13:59 Creating Buzz with Content Marketing26:54 Hiring for Potential Over Experience31:46 The Value of Diverse Backgrounds in Marketing35:56 Handling Failure: A Marketing Campaign Gone Wrong45:32 Writing a Book: Insights and Sneak Peeks51:32 The Role of AI in Marketing58:53 Lightning Round: Quickfire Questions and Answers 
Mission.org is a media studio producing content alongside world-class clients. Learn more at<a href="https://mission.org/"> mission.org.</a>

Your Marketing “Best Practices” Are Killing Creativity

Marketing Trends is your #1 podcast for news that matters about marketing and marketing technology.

Twice a week you’ll get interviews with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders. You’ll hear war stories from marketers who helped build the Fortune 500. 

Our guests share how they lead high-performance marketing teams, with best practices and lessons that you won’t learn anywhere else.

Marketing Trends

AI Won’t Save You. Strategy Will.AI is transforming the way brands connect with consumers. But are companies actually leveraging it the right way? And what about marketing teams — are their operating models built for the future, or stuck in the past?In this episode, Rebecca Messina, former Global CMO of Uber and marketing leader at Coca-Cola, unpacks what brands are getting wrong about AI, strategy, and team structure. She also reveals the top traits she looks for in marketing hires, and why adaptability and a relentless drive to learn are non-negotiable in today’s industry.If you want to stay ahead in marketing, this conversation is a must-listen. Buckle up — Rebecca’s insights might just change the way you think about your entire marketing approach. Key Moments:<ul><li>00:00 Who is Marketing Expert, Rebecca Messina?</li><li>01:53 The Most Common Misconceptions in Marketing</li><li>03:48 Adapting Marketing Strategies to Different Environments</li><li>05:29 The Importance of Language in Marketing</li><li>16:08 Cross-Functional Collaboration</li><li>19:50 The Art of Risk-Taking</li><li>26:06 Your Operating Model is Costing You Talent</li><li>26:59 Global vs. Local Marketing Strategies</li><li>28:32 Innovating Your Operating Model</li><li>29:28 Hiring High-Performing Teams</li><li>33:12 Navigating AI in Marketing</li><li>39:16 Aligning Your Mission & Your Strategy</li><li>42:28 Lightning Round & Rebecca’s Top Resources</li><li>47:28 Why Flexibility is Wealth</li></ul>
Mission.org is a media studio producing content alongside world-class clients. Learn more at<a href="https://mission.org/"> mission.org.</a>

Marketing Myths and CMO Truths from a Coca-Cola & Uber Powerhouse

Neglected customers. Disconnected executives. And a limited budget. What if the remedy to all of the issues plaguing our marketing strategy was… simple? What if the key to staying relevant allowed marketers to do more with less? Adriana Gil Miner, Chief Marketing and Strategy Officer at Iterable, shares her modern marketing playbook — and there’s a lot to learn. Adriana, who has a rich background in digital marketing and brand building, is giving away the keys to leveraging AI, building community, and integrating SMS in B2B marketing strategies for 2025. She highlights the importance of collaboration among executive leaders, and provides practical tips on inviting your customers to the conversation. Tune in for truly valuable lessons for marketers aiming to stay ahead in a rapidly evolving landscape.   <h3>Key Moments: </h3><ul><li>00:00: Meet Iterable’s CMO, Adriana Gil Miner</li><li>01:25 Adriana's Career Journey</li><li>07:41 The Future of Marketing: AI and Community Building</li><li>14:10 Collaborating with Cross-Functional Leaders</li><li>25:12 Navigating a Noisy Digital World</li><li>26:26 Activating Community-Led Marketing</li><li>27:20 Cultivating an Engaged Customer Community</li><li>29:01 The Power of User Conferences</li><li>29:43 Memorable Tableau Conference Experiences</li><li>31:36 Handling Tragedy with Community Support</li><li>35:37 Invite Your Customers to the Conversation</li><li>39:07 The Future of SMS in B2B Marketing</li></ul>
Mission.org is a media studio producing content alongside world-class clients. Learn more at<a href="https://mission.org/"> mission.org.</a>

Do More With Less! B2B Marketers Can Stop Falling Behind!

On this episode of Marketing Trends, Amanda Kahlow, founder of 6sense and CEO of 1mind, explores the future of B2B sales and marketing through the lens of AI superhumans.Amanda introduces us to a groundbreaking AI superhuman designed to think, empathize, engage with customers — better than your top-performing rep.She also discusses how incremental changes can drive massive categorical transformation. So many of us once thought that getting into a stranger’s car for a ride to the airport or renting out your house to strangers was “creepy”, but overtime AirBnb and Uber became our new normal. We may see AI superhumans as an outlandish concept now, but in just a few years they could become an integral part of our daily lives.Tune in for scrappy marketing strategies for startups, unique approaches to consolidating marketing tech stacks, and discover how AI can dramatically cut costs while improving efficiency. Plus, Amanda offers a deeply personal story of resilience, including her dual journey through IVF and adoption, and the unexpected lessons it brought to her leadership style.--Key Moments:00:00 Who Is 2x AI CEO Amanda Kahlow?03:24 The Origin of 6sense07:01 Innovative Marketing Strategies09:06 Building 1mind & The Mission Behind AI Superhumans20:30 Generative AI in Sales: Balancing Creativity and Accuracy21:46 AI Evolution: From Deflection to Engagement22:24 Personalizing Sales with AI: Mirroring and Customization23:19 Scrappy Marketing Techniques for 202524:05 Eating Your Own Dog Food: Using Your Product Internally26:12 Building Relationships and Leveraging Experience29:01 Future-Proofing Marketing Skills with AI31:06 Defining Your Personal Mission Statement34:18 The Journey to Motherhood: IVF & Adoption 
Mission.org is a media studio producing content alongside world-class clients. Learn more at<a href="https://mission.org/"> mission.org.</a>

Meet the AI ‘Superhuman’ That Will Outsell Your Top Rep

This isn’t your typical Marketing Trends interview. In this special episode, host Jeremy Bergeron is officially passing the mic to Stephanie Postles, the founder and CEO of Mission.org. Stephanie, an experienced host and executive, shares her vision for the future of the show — emphasizing the importance of scrappy, authentic marketing stories and the impact of AI on cross-functional teams. We’re also covering the convergence of B2B and B2C marketing, the decline of influencer marketing, and the need for genuine thought leadership. Tune in to reflect on Jeremy’s four-year journey as the host of Marketing Trends, find out what new and exciting role he will be stepping into, and hear exactly what Stephanie has in mind for the future of Marketing Trends.<h3>Key Moments: </h3><ul><li>00:00 Welcome to Marketing Trends</li><li>01:11 Introducing Stephanie Postles</li><li>02:45 Passing the Mic: Reflections and Excitement</li><li>04:45 The Origin of Marketing Trends</li><li>10:05 Looking Ahead: AI and Cross-Functional Collaboration</li><li>15:50 Future of Marketing: Authenticity Over Influencers</li><li>18:20 Exciting Guests and Future Plans</li><li>19:36 Farewell and New Beginnings</li></ul>
Mission.org is a media studio producing content alongside world-class clients. Learn more at<a href="https://mission.org/"> mission.org.</a>

Passing the Torch: A New Era for Marketing Trends with Stephanie Postles

Is automation really the future of marketing, or is it just a passing trend? In this episode, Bryan Urioste, CMO of Redwood Software, dives into the topic of automation in marketing and its impact on demand generation. Plus, he shares a step-by-step approach to building high-performing marketing teams and aligning sales and marketing for maximum impact.Tune in to learn:<ul><li>(4:07) Demand Generation Insights</li><li>(5:05) Importance of Pipeline Funnels</li><li>(8:17) State of B2B Demand Generation</li><li>(9:43) The Role of Segmentation</li><li>(11:07) Accountability in Marketing</li><li>(14:20) Industries Served by Redwood Software</li><li>(15:51) Automation Maturity Assessment</li><li>(18:14) Impactful Automation Projects</li><li>(20:22) Cloud Transformation Initiatives</li><li>(21:31) Financial Close Process Improvements</li><li>(22:06) Democratization of Automation</li><li>(24:37) AI Integration in Automation</li><li>(26:20)Future of Automation and AI</li><li>(29:07) Team Dynamics and Leadership</li><li>(33:36) Building High-Performing Teams</li><li>(38:28) Sales and Marketing Alignment</li><li>(40:51) Accountability Between CMO and CRO</li><li>(42:38) Final Thoughts and Advice</li><li>(43:37) Lightning Round </li></ul>Mission.org is a media studio producing content alongside world-class clients. Learn more at <a href="https://mission.org/">mission.org</a>.
Mission.org is a media studio producing content alongside world-class clients. Learn more at<a href="https://mission.org/"> mission.org.</a>

From Demand Gen to AI: Navigating the New Marketing Landscape

Is AI the future of marketing, or is it a threat to creativity? On this episode, Alison Wagonfeld, CMO of Google Cloud, tackles the controversial topic of AI in marketing and shares innovative strategies that top marketers use to stay ahead of the curve. Plus, she and Jeremy dive into real-world examples of how companies are using AI to drive results and learn how you can implement these strategies in your own organization.Tune in to learn:<ul><li>How AI is revolutionizing marketing strategies and workflows.</li><li>Why developers are key tastemakers for AI technology.</li><li>How AI is becoming integral to daily marketing operations. </li><li>Why connecting users with technology is a key marketing strategy.</li><li>The ways AI agents are transforming how businesses operate and engage with customers.</li><li>Why productivity has significantly increased due to AI tools.</li><li>Why upskilling teams in AI literacy is crucial for organizational success.</li></ul>Mentions:<ul><li><a href="https://notebooklm.google/">Notebook LLM</a></li></ul>Mission.org is a media studio producing content alongside world-class clients. Learn more at <a href="https://mission.org/">mission.org</a>.
Mission.org is a media studio producing content alongside world-class clients. Learn more at<a href="https://mission.org/"> mission.org.</a>

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