How To Effectively Use Metrics and Data in Marketing

This is a podcast episode titled, How To Effectively Use Metrics and Data in Marketing. The summary for this episode is: <p>On this episode, Ash Parikh, CMO of Trellix, discusses the importance of metrics and data in marketing, including website visitor numbers, click-to-open rates, and share of voice. He emphasizes the need for transparency, trustworthiness, and responsible security in building a brand. Ash also shares his approach to marketing transformations at different stages of a company's growth, highlighting the importance of understanding business goals and target personas. He discusses the balance between AI tools and maintaining a human touch in marketing, as well as the use of AI-powered Martech to improve marketing efficiency.</p><p><strong>Tune in to learn:</strong></p><ul><li>Why operational CMOs who can measure the ROI of their marketing efforts are essential in today's business landscape.</li><li>How to create cost-effective campaigns that yield significant results.</li><li>Why hand raisers, or self-qualified leads, are more valuable than raw leads and require personalized engagement.</li><li>Why having alignment between the CMO and CRO is crucial for driving growth and achieving business goals.</li><li>The importance of metrics and data to track website performance, engagement rates, and brand visibility.</li><li>Why a strong brand relies on transparency, trustworthiness, and responsible security.</li><li>Why finding the right balance between AI tools and human touch is essential for effective marketing.</li><li>The future of the cybersecurity industry lies in best-of-breed platforms and the consolidation of products.</li></ul><p>–</p><p><i>Mission.org is a media studio producing content alongside world-class clients. Learn more at </i><a href="https://mission.org/"><i><strong>mission.org</strong></i></a><i>.</i></p>