This is a podcast episode titled, Interns to Enterprise: How Cresta’s CRO Built a Category Leader. The summary for this episode is: <p>What does it take to go from zero to your first enterprise customer? For Cresta, it meant their CEO and CTO becoming&nbsp;<em>interns</em>&nbsp;at Intuit—and their engineering team living in an Airbnb next to the call center they were trying to disrupt.</p><p><br></p><p>In this episode, Kyle talks with Alex Cramer, CRO of Cresta, about the unglamorous grind of cold-starting in enterprise, why today’s deals demand more consensus (and skill) than ever, and how to scale a team when every deal feels like a bespoke knife fight.</p><p><br></p><p>Plus, Alex’s hardest-won lessons—from equity pitfalls to why endurance separates good CROs from great ones.</p><p><br></p><p>New episodes of The Revenue Leadership Podcast with Kyle Norton drop every Wednesday.</p><p><br></p><p>Want more from Topline?</p><p><br></p><p><a href="https://www.joinpavilion.com/topline-podcast" rel="noopener noreferrer" target="_blank">Tune into the Topline Podcast</a>, the #1 podcast for founders, operators, and investors in B2B tech. Catch full-length episodes every Sunday and bite-sized mini-episodes every Thursday, where our hosts sit down with top B2B tech leaders to unpack their biggest challenges—and how they overcame them. And don't forget to <a href="https://www.joinpavilion.com/topline-slack" rel="noopener noreferrer" target="_blank">join the free Topline Slack channel</a> to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast!</p><p><br></p><p><a href="https://www.joinpavilion.com/topline-newsletter" rel="noopener noreferrer" target="_blank">Subscribe to the Topline Newsletter</a> to get the latest industry developments and emerging go-to-market trends delivered to your inbox every Thursday.</p>