This is a podcast episode titled, E34: Why Enablement Is the Most Overlooked Growth Lever with Luke Arno, CRO of Transcend. The summary for this episode is: <p>Is enablement the most overlooked growth lever in sales? Luke Arno thinks so—and he’s got the track record to prove it.</p><p><br></p><p>In this episode, Kyle Norton talks with <a href="https://www.linkedin.com/in/lukearno/" rel="noopener noreferrer" target="_blank">Luke Arno</a>, CRO at Transcend and veteran of Salesforce, Box, and Segment, about how great enablement can drive real sales productivity. Luke breaks down his three-part framework—onboarding, ongoing development, and in-the-moment field strategy—and shares how to build programs that actually move the needle. They also dive into how to hire for enablement, measure its impact, and create a high-skill, high-will sales culture rooted in coaching, clarity, and accountability.</p><p><br></p><p>Thanks for tuning in! New episodes of The Revenue Leadership Podcast drop every Wednesday.&nbsp;</p><p><br></p><p>Join the revenue leaders redefining growth at Pavilion's CRO Summit 2025, which will be held on June 3rd at the Denver Art Museum.<a href="https://www.joinpavilion.com/cro-summit" rel="noopener noreferrer" target="_blank"> Register today</a>.</p><p><br></p><p>Stay ahead with the latest industry developments and emerging go-to-market trends with Topline Newsletter by Asad Zaman. <a href="https://www.joinpavilion.com/topline-newsletter" rel="noopener noreferrer" target="_blank">Subscribe today</a>.</p><p><br></p><p><a href="https://www.joinpavilion.com/topline-podcast" rel="noopener noreferrer" target="_blank">Tune into Topline Podcast</a>, the #1 podcast for founders, operators, and investors in B2B tech hosted by Sam Jacobs, AJ Bruno, and Asad Zaman.</p><p><br></p><p>You’re invited!<a href="https://www.joinpavilion.com/topline-slack" rel="noopener noreferrer" target="_blank"> Join the free Topline Slack channel</a> to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast!</p>