This is a podcast episode titled, E36: Why Product Thinking Beats Process Obsession in GTM with Sangeeta Chakraborty. The summary for this episode is: <p>Most GTM teams operate in straight lines. Sangita Chakraborty believes they should function more like product organizations, with constant iteration, testing, and learning.</p><p><br></p><p>In this episode, the former CRO of Miro shares how applying product management principles helped her design go-to-market systems that reflect the full customer journey. She explains how her team ran structured GTM experiments, embraced cross-functional collaboration, and built systems for long-term customer growth. Kyle and Sangita also discuss why she believes the term “post-sales” is outdated, the mindset shift required to move from functional leadership to company leadership, what CROs need to understand about financial modeling, how to evaluate talent beyond the pitch, and more.</p><p><br></p><p>Thanks for tuning in! New episodes of The Revenue Leadership Podcast drop every Wednesday.&nbsp;</p><p><br></p><p>Don’t miss GTM2025 — the only B2B tech conference exclusively for GTM executives. Elevate your 2026 strategy and join us from September 23 to 25 in Washington, D.C. <a href="https://attendgtm.com/register?promo=TOPLINE" rel="noopener noreferrer" target="_blank">Use code TOPLINE for 10% off your GA ticket.</a></p><p><br></p><p>Stay ahead with the latest industry developments and emerging go-to-market trends with Topline Newsletter by Asad Zaman. <a href="https://www.joinpavilion.com/topline-newsletter" rel="noopener noreferrer" target="_blank">Subscribe today</a>.</p><p><br></p><p><a href="https://www.joinpavilion.com/topline-podcast" rel="noopener noreferrer" target="_blank">Tune into Topline Podcast</a>, the #1 podcast for founders, operators, and investors in B2B tech hosted by Sam Jacobs, AJ Bruno, and Asad Zaman.</p><p><br></p><p>You’re invited!<a href="https://www.joinpavilion.com/topline-slack" rel="noopener noreferrer" target="_blank"> Join the free Topline Slack channel</a> to connect with 600+ revenue leaders, share insights, and keep the conversation going beyond the podcast!</p>