Attribution, Intent, and Sharing Data with Sales

This is a podcast episode titled, Attribution, Intent, and Sharing Data with Sales. The summary for this episode is: <p>In Episode 5 of Season 2 - Natalie and Ben dive into the nitty gritty of sales data, attribution, and intent with Kevin White to figure out what is the most helpful data for sales teams and how to best share that data. </p><p><br></p><p>Specifically, they cover: </p><p>1) How to group data into digestible cohorts for sales teams </p><p>2) What types of data reps look at right before a sales call </p><p>3) Ways to use tech stack enrichment signals during a live call </p><p>4) Issues with generic intent data lacking identity and context </p><p>5) Taking an account-based approach and working from high to low intent&nbsp;</p><p>6) Shifting away from mass outreach to more precise messaging </p><p>7) Getting hands-on experience to get comfortable with data </p><p><br></p><p>Kevin drinks a ginger sparkling water 🫧 </p><p>Ben drinks a Coors Banquet 🍻 </p><p>Natalie drinks a Chianti 🍷</p>